Division of Business Administration, School of Business
Yr. : 1 Sem. : 1 Course No. : CUL245 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Understanding Modern Business and Management
CUL245 UNDERSTANDING MODERN BUSINESS AND MANAGEMENT This course introduces various activities that a firm should undertake to exist as a going concern and discusses how to create competitive advantages by performing these activities. The course aims to provide a basic understanding about modern business and management.
Yr. : 1 Sem. : 1 Course No. : GEN059 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Principles of Economics 1
Covers essential elements of microeconomics at an introductory level. Topics include consumer theory, producer theory, markets, factor markets, and income distribution.
Yr. : 1 Sem. : 1 Course No. : GEN529 Credit - Lecture Hr. - Prac. Training : 1.00 - 1.00 - 0.00
Course Title : SEMINAR FOR FRESHMAN
The ¡®seminar for freshman students¡¯ aims to cover the following aspects: etiquettes of the university life; how to use the university facilities; how to improve oneself and provision of ideal ways to utilize the student period. It aims to broaden the 1st year students¡¯ point of view to their majors as well as the university life in general. The lecture will discuss studying skill including taking notes, taking exams, time management and subject enrollment in order to guide students to achieve an ideal studying pattern and further to set up a career path. It will also deal with basic information about diverse study areas, domestic and international social issues and career development.
Yr. : 1 Sem. : 1 Course No. : SYH001 Credit - Lecture Hr. - Prac. Training : 2.00 - 2.00 - 0.00
Course Title : VALUE LEADERSHIP
Hanyang Leadership(HELP: Hanyang Essential Leadership Plus) is the leadership development program of Hanyang University that "helps" Hanyang students to be CEOs. The first step of this program, Value Leadership(HELP1) is the core course for freshmen. This course is composed of 3 parts, "pride in Hanyang", "core values in global society" and "life planning." In "pride in Hanyang", students will review the history, values and vision of Hanyang University. In "core values in global society", students will study 6 core values and cases on the core values of global companies. In "life planning", students will reflect on their past and present and develop their vision and mission statement.
Yr. : 1 Sem. : 2 Course No. : CUL246 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Accounting Principle
Introduces the uses of accounting information focusing on the evolution of the business cycle, and explains procedural details of accounting for the accumulation of information and generation of reports for internal and external users. Students will learn to analyze, classify and record typical transactions encountered in day-to-day operation of a business. Topics include an overview of financial statements and business decisions; the balance sheet, the income statement, and the cash flow statement; sales revenue, receivables, and cash; cost of goods sold and inventory; long-lived assets and depreciation, and amortization; current and long-term liabilities; owners¡¯ equity; investments in other corporations; an introduction to financial statement analysis; and international issues dealing with financial statements.
Yr. : 2 Sem. : 1 Course No. : ACC301 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Cost Accounting
An introductory course in cost accounting for use in corporate planning and management decision. A background course emphasizing cost accounting systems and procedures. Major topics discussed are Job order, process costing, standard cost accounting, and budgeting. The course will focus on concepts and models for improving efficiency and promoting effectiveness through budgetary control, standard costing, and other management accounting tools for decision-making.
Yr. : 2 Sem. : 1 Course No. : BUS103 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Intermediate Accounting 1
Accounting theory and practice related to uses of financial statements by external decision makers. This course focuses on the environment and conceptual framework of financial accounting, objectives of financial reporting, problems in classification and valuation of assets, allocating assets as costs or expenditure, liabilities valuation and classification, revenues recognition, and presentation of those items in balance sheet.
Yr. : 2 Sem. : 1 Course No. : BUS203 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Marketing Management
Marketing is academy that helps managers meet needs of community, customer and corporate. This course is designed to provide students with understanding of current circumstance that marketing is regarded as process of strategic planning in a corporate. The various components and functions of the marketing activities will be discussed in an integrated framework to provide insight into the role and scope of marketing in the business environment. The components and functions include product development, pricing, promotion, distribution, consumer behavior, and target market analysis.
Yr. : 2 Sem. : 1 Course No. : BUS234 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Operations Management
BUS234 Operations Management Principles and decision analysis related to effective utilization of factors of production in manufacturing and non-manufacturing activities for both intermittent and continuous systems. Production organizations, analytical models and methods, facilities design, and design of control systems for production operations.
Yr. : 2 Sem. : 1 Course No. : BUS242 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : THE INTERNET AND THE FUTURE SOCIETY
Students will learn and analyse the social, business and professional issues of the Internet. Topics include (1) history of the Internet, (2) social implications and the future of the Internet and network communication, (3) basic Internet technologies, (4) web2.0 and UCC (5) application of the Internet to business, and (6) social and ethical issues of the Internet, such as privacy, security, and intellectual property.
Yr. : 2 Sem. : 1 Course No. : BUS265 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : BASIC BUSINESS STATISTICS
This course is to teach students the concepts of basic statistics and statistical tools required for quantitative analysis of business problems. Topics include sampling, descriptive statistics, probability distribution functions, estimation of parameters and hypothesis testing, goodness-of-fit tests, and basic non-parametric statistical methods. Computer software will be used, when appropriate, to expose students to the statistical package available for their usage.
Yr. : 2 Sem. : 1 Course No. : BUS309 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : International Business
This course provides students with an understanding of the environment in which international companies operate. Thus, participants should acquire a sensitivity to, and an appreciation for, the diversity and complexity of the international environment, including social, cultural, political, legal and economic aspects. the goal is to provide familiarity with conceptual models to enable students to understand and analyze environmental problems which challenge management. This course will serve as an introduction to other international business courses that directly deal with each functional aspect of multinational business management , such as international financial management and international marketing management.
Yr. : 2 Sem. : 2 Course No. : ACC303 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Managerial Accounting
This course focuses on the relevance and use of accounting information for management decision making. Discussion and cases present alternative tools for planning, control and evaluation of the firm's operations and resources. Topics such as capital budgeting and investment decision, activity-based management and activity-based costing, value analysis. total cost management, performance evaluation and transfer pricing are covered, with emphasis on related incentive, multinational and tax considerations.
Yr. : 2 Sem. : 2 Course No. : BUS104 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Intermediate Accounting 2
Intensive study of financial accounting theory and generally accepted accounting principles. The areas emphasized are income determination and related topics, accounting changes and error analysis, statement of cash flow, accounting for leases, the corporate equity section, dilutive securities and earnings per share, accounting for income taxes, and the proper financial statement disclosure and, presentation.
Yr. : 2 Sem. : 2 Course No. : BUS235 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Management of Global Corporations
This course is an advanced course of international business. It deal with various functional areas related to management of multinational business. specifically, the following issues are covered. 1) global strategy : major types and key characteristics 2) foreign market entry 3) functional managerial issues such marketing, operations and human resource management International business is prerequisite of this course.
Yr. : 2 Sem. : 2 Course No. : BUS236 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Product & Service Management
This course provides students with the opportunity that helps them examine tangible goods and intangible service as basic marketing mix elements. In addition it focuses on the analysis of the way product can be related with other marketing mix (price, promotion, and place) and effective marketing strategy can be established.
Yr. : 2 Sem. : 2 Course No. : BUS264 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : DATA MANAGEMENT AND ITS APPLICATIONS
This course provides a comprehensive presentation of the concepts, procedures, and tools necessary for building business information systems. The primary goal is to develop skills necessary throughout the systems development life cycle. In addition, the course is designed to familiarize students with the current literature on systems development, including object-oriented modeling, online analytic processing modeling for data warehouse, and enterprise modeling. Throughout the semester, students are expected to develop a proposal for information systems development as a group. Students will use state-of-art technology to design and develop a prototype system. The course will be taught through a combination of class lectures, discussions, guest lectures, and group/individual projects.
Yr. : 2 Sem. : 2 Course No. : BUS266 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : ADVANCED BUSINESS STATISTICS
This course provides students with the advanced statistical tools required for quantitative analysis of business problems. Topics include learning and using statistical packages such as SPSS to solve the problems of regression, analysis of variance and hypothesis testing.
Yr. : 2 Sem. : 2 Course No. : BUS302 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : FINANCIAL MANAGEMENT
The objective of this course is to examine investment, financing and working capital management processes of a firm. Within the theoretical framework, the course will emphasize a practical approach. Specifically, this course will introduce the major issues in the corporate financial theory and policy such as the cost of capital, capital budgeting, capital structure, dividend policy, financial statement analysis, financial planning and working capital management.
Yr. : 2 Sem. : 2 Course No. : BUS303 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Organizational Behavior
Organijatinal Behavior deals with productivity through people. It is a major prerequisite coursework for understanding advanced management theories and practices. Using various cases and class participation programs, students learn and improve their interpersonal skills relating to leadership, communication, motivation, decision-making, and conflict resolution, etc. Particularly problem-solving abilities and creativity will be enhanced through inquiry and dialogue.
Yr. : 2 Sem. : 2 Course No. : BUS417 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Service Operations Management
BUS417 Service Operations Management Issues, concepts, objectives, and criteria in determination of capabilities, characteristics, and configurations of service systems. Service organizations, service quality, facility layout, and delivery systems. Discussion on service cases.
Yr. : 2 Sem. : 2 Course No. : SYH002 Credit - Lecture Hr. - Prac. Training : 2.00 - 2.00 - 0.00
Course Title : GLOBAL LEADERSHIP
Hanyang Leadership(HELP: Hanyang Essential Leadership Plus) is the leadership development program of Hanyang University that "helps" Hanyang students to be CEOs. The second step of this program, Global Leadership(HELP2) is the core course for sophomores. In the 21st century, we are moving into a global society where all countries are interconnected. Everything is changing at the speed of light. Competition is increasing. Digital convergence is occurring. Global leaders are the key to success for all organizations. In the global society, you can prepare for your future through HELP2. The purpose of HELP is to prepare students to be global leaders for the next generation. HELP2 teaches students: Global Leadership, Global Paradigm, Global Literacy, Global Manners and Global Mindset. Hanyang University students will be global leaders through HELP2.
Yr. : 3 Sem. : 1 Course No. : ACC302 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Auditing
This course examines the roles and responsibilities of auditors emphasizing the usefulness and purposes of auditing, auditors professional ethics, auditing standards, planning and supervising an audit engagement, an evaluation of the internal control, audit programs, the use of statistical sampling in the audit process, auditing in EDP environments, a preparation of audit working papers and auditors' reports as well as other services provided by auditors.
Yr. : 3 Sem. : 1 Course No. : BUS263 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : INTRODUCTION TO TAXATION
This course examines national tax laws as related to individual income taxes and value added tax. The course emphasizes the concepts of filing requirements, the tax treatment of individuals and value-added taxes.
Yr. : 3 Sem. : 1 Course No. : BUS307 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Marketing Research
The purpose of this course is to provide students with understanding of practical research method of marketing including consumer behavior. This course is to introduce marketing research concepts and techniques for collection, analyses, and interpretation of data from marketing decisions. Topics include problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analyses, presentation, and evaluation of research findings.
Yr. : 3 Sem. : 1 Course No. : BUS316 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Logistics Management
BUS316 Logistics This class focuses on systematic understanding of planning, organizing and controlling about material management and distribution of manufacturers or channel institutions. So, It is important to understand problems of forecasting demand, product design, purchasing, warehousing, packaging and transportation.
Yr. : 3 Sem. : 1 Course No. : BUS320 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Foreign Exchange Risk Management
This course deals with foreign Exchange Risk Management. The issue of foreign exchange underlies, explicitly or implicitly, almost all international business activities. One of the most important tasks of the financial manager of an international business firm is to manage foreign exchange risk. The globalization of competition in product and factor markets on one hand and the deregulation and integration of world financial markets on the other force financial managers to increasingly participate in corporate strategic issues. Global competition also requires financial manager's role to be broadened in FERM well beyond tradition and to be reactive to caretaking of a proactive coordination with general management functions.
Yr. : 3 Sem. : 1 Course No. : BUS371 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : GLOBAL BRAND MANAGEMENT
This course aims to improve student¡¯s marketing skills and understanding of specific marketing topics associated with brand equity. From this course, students will obtain insights into how profitable brand strategies can be created. l Students will develop understanding of the importance of brand, the need to differentiate products and services in the competitive business environment, which provide consumers with the power of choice. n Strong brand can have a dramatic impact on a purchasing decision. n Strong brands will transcend industries and provide an organization with one of the most valuable assets. l Students will be intellectually challenged to utilize marketing principles to create a strong brand and brand equity for corporate. l Students will learn to analyze business environment to identify a preferred identity/ image, to create a brand positioning strategy, and optimize marketing programs and activities to build brand equity. l Students will learn how to build and measure brand equity.
Yr. : 3 Sem. : 1 Course No. : BUS372 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : BUSINESS DATA ANALYSIS
This course aims to improve business data analysis ability using computer tools. Data summarization, data description, data visualization, statistical analysis, and scientific analysis on business data using computer tools will be studies and exercised. Especially, advanced functionalities of spreadsheets such as data pivoting and macro programming will be learned with computer labs.
Yr. : 3 Sem. : 1 Course No. : BUS403 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : INVESTMENT MANAGEMENT
The objective of investment management is to identify valuation principles of financial securities. The course consists of four areas: investment environment and institutions, valuation of stocks and bonds, securities analysis, and finally performance evaluation. In this course, mock investment games are conducted so that students have an opportunity to get accustomed to real investment procedures.
Yr. : 3 Sem. : 1 Course No. : BUS405 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Management Information Systems
This course is designed to give students an overview of Management Information Systems. This course is about design and use of information technology for the organization. Topics include aligning IS plans with corporate plans, MIS organizational structures, demonstrating the value of MIS to senior management, facility management, purchase decisions, software acquisition, software metrics, project management, security issues, and economic evaluation, as they relate to information resources.
Yr. : 3 Sem. : 1 Course No. : PAD351 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Organization Management
The course objective of OM is to understand classics and modern theories of organization structure and to learn various view points and methods regarding the effectiveness of organization design and management. Cases are analyzed in order to understand the basic concepts and theories of organization structure and design. Contingency frameworks and system's perspectives are utilized in explaining organization phenomena.
Yr. : 3 Sem. : 1 Course No. : TEA314 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Commerce information Educational Theories on Subject
Arrangement and summarization of contents of subject matter, methods necessary in class, and theoretical and practical matters in teaching material development. This subject aims to enhance the business students to be prospective business teachers discussing and studying various business subjects and topics.
Yr. : 3 Sem. : 2 Course No. : ACC304 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Tax Accounting
This course focuses on the principles and philosophy of the tax system as it applies to business entities; accounting and reporting with an emphasis on tax code, regulations, and practices of the tax treatment of corporations.
Yr. : 3 Sem. : 2 Course No. : ACC401 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : ADVANCED FINANCIAL ACCOUNTING
This course is designed to develop an understanding of advanced financial accounting topics with the emphasis on business combinations and inter-corporate ownership. Additional topics include foreign currency transactions, and preparation of consolidated financial statements.
Yr. : 3 Sem. : 2 Course No. : BUS202 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : QUANTITATIVE BUSINESS ANALYSIS
BUS 202 Quantitative Business Administration Basic operation research techniques; LP sensitivity amalysis, dual program, transportation, network, assignment programs, decision making under certainty and basic concepts of simulation, Markov, and waiting line with simple problems.
Yr. : 3 Sem. : 2 Course No. : BUS225 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Business Communication
Understanding practical issues in business communications is a key to success for individuals and businesses. HY SOB has also selected collaboration as one of its three missions. The effect of collaboration largely depends on business communications. Thus, this course teaches students to understand/acquire the essential elements/skills regarding various types of business communications, ranging from verbal, written and non-verbal, including an examination of internal reports, proposals, presentations, and face-to-face meetings. In addition, this class trains students to be well aware of the critical issues regarding strengths, weaknesses and risks in business communications, including topics such as confidentiality and potential liabilities. Students have the opportunity to work on various hands-on business communication skills as the course utilizes a wide range of real and practical examples. This helps students build up their success in business after graduation.
Yr. : 3 Sem. : 2 Course No. : BUS304 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Personnel Management
The main purpose of this study focuses on the methods for effective management of human resources in the enterprise. Especially the detailed fields for this research and developments are as follows: -employees motivation problems -employment, recruit, promotion, etc -education and development -conditions of work -compensation -welfare -industrial relations -personnel information system (PIS)
Yr. : 3 Sem. : 2 Course No. : BUS314 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Consumer Behavior
The purpose of this course is to examine consumer decision process and analyze factors that affect the process. The theoretical foundation of consumer behavior can be provided. This course helps investigate and understand the consumer¡¯s psychology, concept and characteristic of consumer behavior and the general theory related with consumer decision process. It focuses on understanding the cultural, social, and psychological factors that affect consumer behavior and furthermore consuming behavior.
Yr. : 3 Sem. : 2 Course No. : BUS321 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Quality Management
BUS321 Quality Management This course is concerned with quality management system which integrates all elements required by an organization to continuously improve satisfaction through better products, services, and processes. This course will describe TQM strategies concentrated upon customer focus, process improvement, and total involvement. Prerequisites for this course are production management frame and business statistics.
Yr. : 3 Sem. : 2 Course No. : BUS322 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : International Financial Management
This course focuses on specific problems encountered by those concerned with finance in companies with substantial international activities. It is international equivalent of a corporate finance course in contrast to a course that deals with international financial markets or courses that deal with public financial policies. The course content is specially designed for students aspiring careers in financial management of large and small corporation, international trading companies, or financial institutions whose customers include business firms operating in international markets.
Yr. : 3 Sem. : 2 Course No. : BUS323 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Derivative Securities
Futures and options are two typical derivative products. The trading volume of derivatives has surpassed that of their underlying securities such as stocks and bonds by two or three times magnitude. Since the primary usage of derivative securities is risk-shifting (i.e. hedging), a hedging mechanism is dealt with through intuitive explanations and numerical examples. As a central issue of hedging, we also explore how futures and options are priced through an arbitrage argument. Even though a high level mathematical maturity is required for this course, professors would be careful not to discourage students with extensive mathematics in the class. Instead, diagrams and verbal explanations are the main tools, so that students can avoid complex mathematics in the class.
Yr. : 3 Sem. : 2 Course No. : BUS348 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Knowledge Management & Dss
In this course, applications of decision support systems and expert systems in a business environment are studied. Relationships between decision support systems, expert systems, and database management systems are explored. In addition, students will study knowledge management systems and data mining.
Yr. : 3 Sem. : 2 Course No. : BUS349 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Advertising & Promotion
This course introduces the purpose and function of advertising and promotion which are prominent elements of promotion mix. It also helps develop appropriate strategy of advertising and promotion in accordance with the characteristics of target market. Also this course aims to discuss appropriate case and adapt to real circumstances in order to develop the ability to make practical application of advertising and promotion.
Yr. : 3 Sem. : 2 Course No. : BUS368 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : INNOVATION STRATEGY
With increasingly rapid changes in technology and business environments, innovation becomes a critical factors for the competitiveness of both firms and nations. This course discusses concepts and tools which are necessary to build and leverage technological capabilities on the firm level. The topics include national R&D systems, linkage between technology and strategy, innovation and industry evolution, selection of R&D projects, management of innovation processes, and appraisal R&D performance.
Yr. : 3 Sem. : 2 Course No. : BUS369 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : TMT STRATEGY
This course examines the role of top executives in modern firms. Top executives are responsible for managing overall enterprise and they, through their decisions and behaviors, exert both a symbolic and a substantive impact on key organizational outcomes, such as company-wide performance, competitive superiority, innovation, strategic change, and survival. This course aims to help students better understand why firms behave differently and, thus, perform differently, by investigating various factors--internal and external--that might have impacts on the decisions and behaviors of top executives.
Yr. : 3 Sem. : 2 Course No. : BUS370 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : UNDERSTANDING HEALTHCARE SERVICE MARKET
Healthcare service market has been growing very fast depending upon the high level of income, the fast growing rate of the aging population and the adaptation of the newly developed high technologies. It also generates various types of new services and companies. Throughout this course, students explore the special characteristics and emerging issues in this dynamic healthcare service market. It also covers regarding how to use the basic concepts of the health economics to extensively analyze and evaluate the impacts of health policies on the healthcare service market and on the healthcare industries.
Yr. : 3 Sem. : 2 Course No. : BUS481 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Financial Ethics
Financial ethics is a fundamental requirement for the financial profession to achieve a completeness of capital market. Ethical practice by financial profession will benefit all the market participants and stakeholders and lead to increased investor confidence in global capital markets. This course of study intends to establish a framework for ethical conduct for the financial profession and deals with real-world cases. The students in this course will learn the specific roles and responsibilities of various financial intermediaries and discuss how they are interrelated to one another. Students will deal with diverse financial issues arising around the world in ethical perspective.
Yr. : 3 Sem. : 2 Course No. : BUS487 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : E-BUSINESS
The main purpose of this course is to give knowledge about doing business well in electronic environment to the students. Lectures deliver the conceptual frameworks, related technologies, strategies, issues in e-business. Topics include e-tailing, e-marketplaces, B2B e-commerce & exchanges, e-supply chains, e-government, mobile/ubiquitous computing, customer relationship, security, payment, e-business models, social networks and so on. We will study the relevant technologies to implement the e-Business, the research issues and factors that make a company competitive in the e-Business setting. To facilitate the students¡¯ self-learning and collaboration, cases or hot issues will be discussed with students¡¯ interactive participation in complement. Students are welcome to show their creativity on any interesting topics and/or cases about e-business.
Yr. : 3 Sem. : 2 Course No. : INT304 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : International Marketing
This course introduces basic concepts and theories of international marketing and studies cases of Korean and foreign companies. It covers : (1) marketing environment analysis; (2)foreign market entry strategy; (3)product policy; (4)price policy; (5) distribution policy; (6) promotion policy; (7) international marketing control.
Yr. : 3 Sem. : 2 Course No. : TEA334 Credit - Lecture Hr. - Prac. Training : 2.00 - 2.00 - 0.00
Course Title : COMMERCE INFORMATION LOGIC AND ESSAY WRITING
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Yr. : 4 Sem. : 1 Course No. : BUS222 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Financial Statement Analysis
This course deals with methods and techniques of financial statements analysis for users' decision making. Topics include the preparation of financial statement and valuation, the analysis of financial statements, forecasting, valuation and strategy, accounting analysis and valuation, analysis of risk.
Yr. : 4 Sem. : 1 Course No. : BUS262 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : HUMAN RESOURCE DEVELOPMENT
The old paradigm of human resource development (HRD), focused on 'productivity through people', has been shifting toward a new paradigm, focusing on 'creativity through people'. This course will focus on new paradigms, theories, and techniques of creativity-based HRD. will examine a variety of topics related to creativity, training and education, HRD, learning organization, and knowledge management. The course deals with important issues at all the levels of individual, group, and organization. In addition, emphasizes the structure and process of the mechanism through which individual competencies become organizational capabilities.
Yr. : 4 Sem. : 1 Course No. : BUS326 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Marketing Strategy
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm¡¯s opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.
Yr. : 4 Sem. : 1 Course No. : BUS406 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Labor-Management Relations
Issues and problems of labor - management relations caused by the process of industrialization. Concepts and techniques for diagnosis of labor disputes and union problems ; Comparative analysis of legal systems and social institutions or norms successfully utilized in industrialized countries.
Yr. : 4 Sem. : 1 Course No. : BUS409 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : FINANCIAL INSTITUTIONS
This course aims at the effective management of financial intermediaries, commercial banks and other financial institutions, facing the rapidly changing financial environments. This course deals with two main topics, theoretically and practically. The first topic is the understanding of the macro-factors affecting the management of financial institutions, such as regulatory and institutional environment, interest rate and foreign exchange rate risk, etc. The second topic is the management of financial institutions whose goal is assumed to maximize the firm value given the environmental factors. Specific topics of this course would include the role of financial institutions and the skills related to measuring and optimizing financial risks such as credit, interest, F.X., liquidity and operating risk.
Yr. : 4 Sem. : 1 Course No. : BUS419 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Strategic Management
BUS419 Strategic Management The goal of this course is to provide students with an understanting of why some firms outperform others and to enable students to formulate and implement valuecreting strategies. To achieve this goal, the topics including concept of strategy and performance, analysis of environment and firm capabilities, business and corporate strategies, and roles of general managers and leadership are discussed.
Yr. : 4 Sem. : 1 Course No. : BUS426 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : International Strategic Management
this course intends to explore global strategies of transnational corporation. More specifically, this class first explains the changing environment of international business in recent years, and then discusses the evolutionary stages and characteristics of globalization strategies of transnational corporation. In addition, some basic concepts and theories in strategic management will also be discussed in this class.
Yr. : 4 Sem. : 1 Course No. : BUS437 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Financial Engineering
Two words which effectively describe Financial Engineering are 'bundling' and 'unbundling.' In other words, financial engineering deals with how to bundle existing securities into several parts and how to combine those parts to create a new financial product. It is a well known fact that financial institutions should have the ability of financial engineering to have a competitive edge in the financial world. This course is available to the fourth-year student because students should have been equipped with various financial techniques to create a new financial product on their own feet.
Yr. : 4 Sem. : 1 Course No. : BUS478 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : PROJECT MANAGEMENT
This course teaches students the concepts and skills of project management. Major focus is on the system's perspective of how to manage projects of various nature to a successful completion within the constraints of resource and time. Included in the content are the frameworks for project proposal evaluation (feasibility study) and planning, monitoring and controlling, and final evaluation and termination. Various project management techniques will be covered including PERT/CPM. Lectures, exercise problems, case studies, and computer tutorials will be used as teaching methods.
Yr. : 4 Sem. : 1 Course No. : BUS482 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : DIGITAL INDUSTRY & IT BUSINESS
This course provides students with strategic logic and cases of new management paradigm, corporate e-transformation strategy, new business model development under digital business environment which have been rapidly changed by digital revolution. In this course, students will learn industry structure and value chain of digital industry including broadcasting, content, telecommunications, electronic equipment industry. In addition, the student will read cases on how firms in digital industry obtain competitive advantage through their business model, organizational structure and business strategy. All these studies will be based on diverse management disciplines, functions, and process that student have acquired.
Yr. : 4 Sem. : 1 Course No. : BUS485 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : COMPETITIVE STRATEGY
The importance of understanding key strategic management tools is growing due to ever-changing business environment. This course aims to develop student's capabilities to formulate an advanced level competitive strategy by applying various tools in strategic management, including industry analysis, competitor analysis and value chain analysis to several important industries. Foundations in theory will be applied into key industries through case-studies.
Yr. : 4 Sem. : 1 Course No. : TEA414 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Commerce information Research and Guidance in Subject Matters
Contents and principles of organizing a commercial education textbook for secondary school commercial education are studied. The course deals with the purpose of commercial education in a secondary school along with teaching methodology and materials.
Yr. : 4 Sem. : 2 Course No. : BUS339 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : New Venture Creation
BUS339 NEW VENTURE CREATION The course focuses on the evaluation, development, launch, and management of entrepreneurial start-ups. Topics include product or service design, market analysis and strategy, human resource strategy, operation strategy, competitive strategy, and management of growth. In addition lecture and case discussion, entrepreneurs are invited to share their real-life experience
Yr. : 4 Sem. : 2 Course No. : BUS412 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Corporate Finance
This course is concerned with decision making under uncertainty, the theory of asset prices, and the corporate governance. It develops the most recent theoretical constructs and applies them to fundamental issues in corporate financial management (such as capital budgeting, capital structure, and divided policy) through practical cases.
Yr. : 4 Sem. : 2 Course No. : BUS420 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Organization Development
The objective of OD is to learn and understand various behavioral approaches in order to design action programs for the better quality of work-life in an organization. Case analyses and group projects are required for enhancing student's skills and abilities to develop shared vision and strategies of a firm, to change behaviors and attitudes, and to learn how to innovate management practices in searching for excellence of an organization.
Yr. : 4 Sem. : 2 Course No. : BUS423 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Business Ethics
In modern society, firms are interrelated to various stakeholders, who often have conflicting interests among themselves. This course discusses various social and economic issues which firms confront these days. In doing so, the course aims to help students to understand the nature and power of stakeholders and to be able to address corporate social responsibility and other related issues effectively.
Yr. : 4 Sem. : 2 Course No. : BUS470 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : Distribution Channel Management
This course covers function of logistics and the pattern of channel in modern market. Its final purpose is to establish and analyze logistics strategy in vertical channel system and new pattern of channel. In this course, students will understand basic concept about channel in this course. And this course indicates the direction to seek mutual cooperation between channel members.
Yr. : 4 Sem. : 2 Course No. : BUS483 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : INFORMATION TECHNOLOGY STRATEGY
This course focus on the strategic logic and cases on how new Information Technology, which has become the core business resource, serve as the basis for creating business values. Students will learn how new businesses emerge around the new technologies as well as how existing businesses such as business process and structures are being transformed and redefined. This course aims to prepare students to understand various strategic issues around the adoption, use, and management of information technology such as Internet, business applications like SCM, CRM, ERP, and Data Mining, mobile technology, intelligent technology, e-commerce, knowledge management systems and image technology. Identifying the strategic direction of business transformation will be studied along with the change and alignment process that help harmonize business and technology.
Yr. : 4 Sem. : 2 Course No. : BUS484 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : CHINESE BUSINESS STUDIES
This course is designed for students to clearly understand China as a new economic power house rapidly developed from one of the emerging markets in the globalized environment. Students will acquire knowledge of the Chinese political, economic, social, and cultural environments and learn the institutional systems and business practices in China. Various learning methods of lectures, case studies, and field studies will be adopted to help students understand how to develop strategic capabilities of creating competitive advantages in the Chinese market and dealing with operational issues and challenges with which Korean firms investing in China may be faced.
Yr. : 4 Sem. : 2 Course No. : BUS500 Credit - Lecture Hr. - Prac. Training : 3.00 - 3.00 - 0.00
Course Title : STRATEGIC PROCUREMENT MANAGEMENT
This course teaches students a broad range of topics about managing the system of purchasing and logistics. Topics include purchasing and supplier management, transportation system, warehousing, forecasting, inventory and materials management, distribution channel, and integrated logistics management, supply chain integration, and strategic partnering. The impacts of E-Commerce and integration of E-Commerce technology in purchasing and procurement will also be discussed.
2009/03/30