[Excellent R&D] Reaching Out to Africa Through Public Diplomacy
Professor Kim Sung-soo (Department of Political Science and International Studies)
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With five of the ten fastest growing world economies dwelling in Africa, the continent has emerged to be a newly industrializing region. It is well-known as the blue ocean, appropriate for international investment and as a diplomatic destination. As a result, South Korea has shown interest in Africa. In particular, the Hanyang University Institute for Euro-African Studies became the first organization in the nation to establish the Korean Studies Center in Africa at Tanzania’s University of Dar es Salaam. The director of the institute, Professor Kim Sung-soo (Department of Political Science and International Studies) highlighted the significance and possible effect that the project by Hanyang University Institute of Euro-African Studies could bring.
The project, “New diplomatic approach to Africa: Establishment and diffusion of public diplomacy strategies with Nigeria, Algeria and Tanzania," started on September 1st, 2018. It is led by National Research Foundation of Korea and the Hanyang University Institute for Euro-African Studies, functioning as the key research center. The project focuses on public diplomacy in Africa in the cultural, socioeconomic, and educational disciplines. Kim emphasized that public diplomacy should not be a one-sided donation but should support various activities that the citizens of the target countries are subject to through private and academic exchanges. “It is crucial to establish public foreign policy in accordance with the local situation in African countries,” asserted Kim.
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