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07/31/2017 Interview > Alumni

Title

Introducing Tyle, a Card News Designing Tool

From Providing to Communicating

전채윤

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http://www.hanyang.ac.kr/surl/NdVM

Contents
Card news is a combination of texts and images in one sight, visualizing the message with the goal of enabling easy reading and understanding. Concise condensation of information in the form of storytelling could be effective when used properly, giving rise to the new contents format of card news. As it looks brief and simple on the surface, production of card news is sometimes undervalued, despite of  efforts needed from planning and organization to designing. Skills, of course, would help to make a distinguished card news, but designing is another story which requires more than just technical abilities. Lee Hueng-hyun (Department of Advertising and Public Relations, 10’), has created a card news designing service for those who are nonprofessional marketers and dubbed it Tyle.
 
Lee Heung-hyun is the creator of card news desining tool, Tyle.


Two defeats, one victory

“I was expecting a great hit, because I had a good feeling with my business partner. However, miracle didn’t happen that easily,” he sighed. Lee and his friend Woo Hyuk-jun first started a small joint business by the name of Tubloo in 2014, which was a small enterprise developing application software. The first two software business Tubloo launched were failures, as Lee boldly expressed. The first business was of children’s animation and the next one of contents platform—neither of which was successful. However, their third one Tyle was different.

Tyle is a card news creating service where by simply entering texts and choosing designs, the user could reap a finished outcome of desired card news. It is geared towards people who are non-professional in designs, lessening the trouble of appealing to the aesthetic. Automation of production greatly increases usefulness and practicality, not to mention convenience and ease. The name Tyle was derived after a long contemplation of looking for an uncommon word, as an attempt to exclude all other services in the search engine when searched. Though it contains no extraordinary meaning, the significance is that it suits the service and the businessmen are satisfied.

“Me and my partner were so enthusiastic at first that we thought anything we create could be a big success. However, after the two previous failures, we realized the two of us aren’t that special,” confessed Lee. The duo wanted to provide a service that was original and out of box, with the ambition of starting a new trend. They focused on what the market demanded, instead of focusing on what they want to do. The two defeats taught them that they should chase their abilities. In the interim, the idea that designing belongs solely to the professionals occurred to them, providing a raw scheme. This developed into the idea of Tyle, which targeted marketers who are not professional designers.
 
"Not all combination of texts and images become a good card news."


Still on the journey

“We were on our own when planning for the project but we had a lot of help from professional designers with their counseling when creating the designs of the card news,” explained Lee. The current Tyle is said to be the sixth prototype model, because it was far from perfect in the beginning. It is hard to tell how long it took to create Tyle because rough sketch was virtually done in one day and it could be the finished product. It is all about improving and adding extra function to make the service better afterwards, which still goes on even today.

In order to create an effective, more compelling card news, Lee pointed out a few tips. First, it is important to understand the true advantage of card news to reach its full potential. As it is a visualized message conveyer, using too much texts is absolutely not recommended. Moreover, choosing appropriate topic is crucial. If the content requires long texts and sentences, putting them in card news can be pointless. It should always be concise and easily readable. Lastly, understanding the main objective of creating card news must be fully identified. It will help to bring up the intended effect.

“Jumping from 1 to 95 is achievable, but that last leap of 5 is never-reaching. I want Tyle to be outstandingly exceptional and superior, not just cool to use. I want to improve the service and fill up the remaining gap to reach 100 by adding and upgrading the quality of designs,” planned Lee.
 
"Tyle is ever-improving!"





Jeon Chae-yun        chaeyun111@hanyang.ac.kr
Photos by Choi Min-ju
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