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09/17/2017 Interview > Alumni

Title

Peru’s Finest Dessert

Mister Bingsu to conquer South America

김승준

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http://www.hanyang.ac.kr/surl/IUDN

Contents
Just as the conquistadors have set their foot on South America in search of gold bars, Pyo Ji-do (Business, ’16) has opened up his own dessert café in Peru and named it Mister Bingsu (ice flakes with syrup). Peru is known to be very warm all around the year that even in the winter, temperatures would only fall to 17 to 19 degrees. After experiencing Peru during an exchange student program, Pyo has immediately fallen in love with the country.

 
Ice flakes where no snow falls

 
In 2014, Pyo had the opportunity to live in Peru for a year during his exchange student program. With his mind focused on starting his own business, Pyo started looking for items that would catch the eyes of Peruvians. “They love ice cream due to the warm weather, but there were not a lot of choices to choose from,” recalled Pyo. Ice flakes with syrup along with diverse types of fresh fruits were what Pyo came up with immediately. “At the moment, we only have five types of bingsu; strawberry, mango, chocolate, cheese, and melon. We are planning to expand our menu choices later on,” added Pyo.
 
Kim (left) and Pyo (right) taking pictures with customers.
(Courtesy of Pyo)

After returning to Korea, Pyo contacted his high school friend and started preparing to open Mister Bingsu. “We were planning to open up our business in December 2016 but due to the delay in paperwork, we were able to start in April 2017,” commented Pyo. As Pyo has experienced, South American culture always maintains its leisurely manner which was one of the hardships that Pyo has faced. “Sometimes, I faced problems with translating formal paperwork, but I was able to achieve all this thanks to my homestay family.”

 
Success in Peru
 

“Peruvians loved experiencing bingsu for the first time in their lives. We were able to become successful through TV programs,” chuckled Pyo. Right after 2 weeks of starting Mister Bingsu, Peru’s biggest national broadcasting team have filmed Pyo’s store. In addition, a lot of Peruvians have advertised Mister Bingsu through social network services as well. “I think we were quite lucky to have such great opportunities,” mentioned Pyo. Before starting up the business in Peru, Pyo studied about diverse bingsu while working in Sulbing, one of the biggest bingsu franchise stores in Korea. “A lot of the recipes, famous in Korea, could not be used due to the high cost. Instead, we decided to localize our menus.”
 
Peruvians line up to experience Mister Bingsu.
(Courtesy of Pyo)


Pyo is preparing to expand his business all around South America. “We are receiving diverse love calls from other regions in Peru and even neighboring countries,” explained Pyo. Yet there are some obstacles that Pyo has to overcome. “Our sales dropped during the winter which is why we are preparing to diversify our menus,” added Pyo. As Pyo enjoys cooking from time to time, he has further wishes of opening Korean restaurants as well. “We are far from a success yet. We will work harder to spread our Korean culture and food.”
 

Kim Seung Jun        nzdave94@hanyang.ac.kr
 
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