CEO of Design Egg
Jung Je-won (Department of Entertainment Design, ERICA, ‘07)
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Among fierce competition in the entertainment and design industry, there came a glittering 'star' company: Design Egg. With the launch of the program “Tap Tap Como” on the Seoul Broadcasting System, the CEO of Design Egg, Jung Je-won (Department of Entertainment Design, ERICA Campus, '07), is working on his creative design tasks more ardently. News H met him to hear the path he has taken, and the future he is paving for.
When others break an egg, it is fried egg, but when you break it, it is a chick
Company Design Egg has been founded on 2007 and its task force is divided into two spheres: commercial and contents. The commercial part concentrates on the tasks handed over by other subcontracting companies, while the contents part focuses on its creative self-development. “With the financial surplus earned from the commercial sector, we invest all our ability to develop new animations, designs, and contents within our creativity. Thus, the contents part is what we value the most,” said Jung.
The name 'Design Egg' was founded 10 years ago, when Jung and three of his fellow colleagues gathered round. “There’s a saying that when an egg is broken by others, it becomes fried egg, but when it is broken by itself, it becomes a chick. We tried to embed this meaning in our company- blooming prosperity and creativeness,” emphasized Jung.
Due to Jung’s experience at the Designing industry, he cherished the hope to ameliorate the poor environment. “After the graduation, I worked at the designing company to build wider personal connections and experiences. But, the low income and harsh welfare made me grasp the magnitude of this industry,” said Jung. In the attempt the set the better example and path to his juniors, he decided to found a company of just environment with his colleagues.
When you’re lonely and tired, Como will tap-tap you
Animation created by Design Egg “Tap Tap Como” brought Jung and his crew a significant amount of opportunity and fortune. However, the production process was a continuous adversity. The target was children and the animation itself was six to seven minutes long, which was immensely longer than what Design Egg has been producing for their commercial goods.
Even so, they made steady progress. “To define children’s tastes, we aired an incomplete piece in kindergartens and tried to communicate often with moms around us,” noted Jung. As a result, the heart of the animation was born: the Tap-Tap dance of Como.
<Tap-Tap Dance of Como, Video courtesy of Design Egg>
Como in the animation is the main character and a baby chick. Como’s friends are Toto, who came from the urban area, Wormy, a worm whom Como did not eat but became friends with, and Uba, who is a warm-hearted baby duck. Together, they learn the goodness in life, solicitude, and love. “Babies are the kindest beings. I have a faith that this purity in animation will remind adults of the innocence and naivety they once had.”
Jung’s ultimate goal is not limited- it adds up as he seeks betterment. “It is the most blissful moment when my babbling baby giggles when Como is being played.” Developing Design Egg into a sustainable and welfare-based company like Disney or Zebra is now propelling Jung onwards.
Kim Ju-hyun firstname.lastname@example.org
Photos by Kim Youn-soo
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