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2018-05 06

[Alumni]Reinterpreting Korean Culture Through Fashion

“I love my design style because it is so direct,” smiled Jang Yoon-kyung (Jewelry & Fashion Design, ERICA, '18). News H met Jang, who is the designer for SET SET SET, on a chilly spring day. She was recognizeable even before she entered the café because of her unique earrings of her own creation and their catchy look. It was as if she was silently screaming, "I’m a fashion designer!" "The brand name means three things; the three members (three in Korean, pronounced 'set'), the set clothes as we often design, and Sse-sse-sse (a Korean traditional hand-clapping game)," explained Jang Yoon-kyung, in a café near her office on Sunday, May 6th. A Vancouver Fashion Week participating designer When asked how she felt about receiving the invitation to Vancouver Fashion Week in 2017, Jang replied “I thought it was a scam at first,” with a playful smile. Jang and her brand SET SET SET were invited to the Vancouver Fashion Show for two seasons in a row - 2018 Spring/Summer season and 2018 Fall/Winter season. SET SET SET is a designer brand that launched on July 28th, 2016. As the founder and the only designer for the brand, Jang places the emphasis of Korean culture as their core identity. “We use cultural aspects of Korea in making the textiles of our clothes. For example, our theme for last season was the new year’s blessing (bok) culture in Korea,” mentioned Jang. After receiving the dreamlike invitation to the international stage, Jang and her crew worked day and night for two months to complete the collection of 46 pieces. SET SET SET definitely made an impression on the fashion world, receiving love calls from Tokyo and Seoul after their debut. Nonetheless, it has not all been such an easy road for Jang. SET SET SET started out as a start-up club on ERICA campus with two other friends. Hanyang University provided a lot of help and supplies before they launched the brand, but after the business registration, it was all up to Jang. “The biggest issue was money, of course.” Despite of the precarious situation, Jang did not want to make clothes that would just "sell well." She emphasized that SET SET SET was and still is a brand that pursues her design spiri: kitsch and direct. “The invitation to Vancouver arrived when I was devastated and had almost given up,” reminisced Jang. Pursuing her identity through the brand, telling the story of Korean culture through clothes, Jang was able to seize this big opportunity. Left: Jang's personal favorite from the recent 2018 F/W collection. Right: A skirt and a t-shirt from the 2018 S/S collection. The theme was Samul-nori, a Korean traditional instrument, so the pattern of the skirt (enlarged in the bottom right corner) has traditional musical instruments such as Jang-gu or Book. (Photo courtesy of Jang) Do it to know it “I was only able to discover my aptitude for business after I actually started,” smiled Jang. She recommends people "go out and do something" to experience for themselves what they like - and even more importantly - what they don't like. Jang herself was able to realize that she fancies designing more than actually making the clothes after joining the ELAB (Erica Lab) club that required her to intensely make clothes. Her thought on this matter became even clearer when she took a yearlong break from school after her first year and studied fashion design skills in depth. The same applied to her entrepreneurship. Jang mentioned that she was only able to venture into the fashion business because she was so young and naïve. Her friends and seniors advised against her launching the brand without experiencing the industry as part of a company, but she thinks that a loss of innocent brought about by experience in the industry would have kept her from actually starting her own business. Is it for her experience-based career? Jang seemed like a person with ambition. She did not hide her passion and trust in her design style throughout the interview. “I want SET SET SET to be the first thing that comes into people’s minds when they think of Korean culture...I believe that my brand will grow big sometime in the future.” While striving to provide a unique and new standpoint in recreating Korean culture, Jang aims to debut in Tokyo, London, and New York in two years. News H also wishes Jang and SET SET SET success to thrive on a bigger stage. Kim So-yun dash070@hanyang.ac.kr Photos by Kang Cho-hyun

2018-04 30

[Alumni]Don't Set Your Limits, You Can Become Anything

Have you ever wondered what kind of people work at Google and YouTube? For the amount of workload and the complexity of the technology involved, the workers must be geniuses, right? This week, News H had an opportunity to meet one of the geniuses, a proud alumnus of Hanyang, Jeon Joon-hee (Mathematics, ’95). News H had an opportunity to briefly interview Jeon Joon-hee on the 24th of April, right before his lecture for Hanyang students who are planning to start their own businesses. Although it was a short interview, Jeon passionately and energetically answered some questions. Work, work and more work! Jeon’s life so far has been a full-time, ceaseless factory. Starting his career with his college friends by developing software called 21st Century Word Processor, they founded a company named ESTsoft in 1991. At that time, there were no programs usng iKorean text that enabled people to open multiple documents at once or change the size of the fonts. To make matters worse, the length of a document was limited. “With the invention of the word processor, people started to switch from writing bothersome work such as papers for a class by hand to typing them,” mentioned Jeon. With the increasing demand for technology and the unexplored trait of the industry, Jeon detected a possibility. However, the barrier for the latecomer was higher than expected. “After pouring our lives into the poject for about a year and a half, we came up with version 1.8, right around the time when Hangul 2.0 was released,” reminisced Jeon with a bitter smile. Hangul emerged in the word processor market five years earlier than Jeon’s 21st Century Word Processor, and was also developed by college students. Jeon was not let down by the market barrier. He and his friend worked harder to encompass as many features as Hangul had and to develop original ideas as well. Also, they targeted a specific customer of computer academies who could not afford the expensive license of Hangul. ESTsoft Corporation still persists in the market with their leading product of ALZip, and Jeon still consults for the company with affection. To the unknown land of America Jeon is now working as an Engineering Director for YouTube TV, in charge of the whole project team. Surprisingly enough, he was not fluent in English nor had he planned to get a job in the states from the beginning. Jeon left Seoul to expand his online game business that he started with his friend after his second job at Hanmeoft Corp, with a million-pound investment from a Korean-British official. With the hope of succeeding in the birthplace of online gaming, Jeon found out that the investor had passed away due to a heart attack. “I called my wife and she told me not to come back,” he chuckled. Getting a job in a foreign land where you do not speak their language well was challenging. It was especially difficult for Jeon who had never written a resume nor gone to a job interview. “After some trial and error, I was able to understand and forecast the interview questions. I put down all the possible questions, memorized them to the bones, and then the interviews suddenly felt so easy,” smiled Jeon. The first job he had in the U.S. unfortunately was acquired by a larger company soon, with the economic recession led by the bursting of the dot com bubble. The second job was interesting but the task was somewhat repetitive. That is when he was offered a position at Google. “I wanted to do something fun and innovative,” said Jeon. Jeon is enthusiastically giving a lecture to Hanyang sudents on the 24th of April, as part of the Hanyang Global Startup Mentor Session, "Start Your Business Like Google." Setting the bar high When asked what enabled him to race so hard and so far, Jeon smiled and replied, “I don’t set my limits. I believe I can do or become anything.” Listening to his stories, Jeon’s life has had its ups and downs. He encountered a huge barrier with his first project, was devastated by the death of his investor, and had his company subjected to a hostile acquisition, but after all these setbacks he was able to dust off, stand up, and start running again because he had faith in what he could become. “I believe that who you are now is the collection of thoughts you had in the past,” said Jeon, with a bright, warm smile. Kim So-yun dash070@hanyang.ac.kr Photos by Kang Cho-hyun

2018-03 19

[Alumni]Where Brands and I Meet: Brandi

Shopping online is no longer magical for most people. E-commerce has bloomed and blossomed in our computers and mobile phones, too. Now there are thousands of personal sellers through their Instagram and blogs. Seo Jung-min (Business, ’07) pondered two questions: Why do all markets have to be scattered all around the internet? Why not make a platform for all markets? Brandi, a marketplace for no-brand apparel Brandi is a mobile application and platform launched in July 2016, which provides a gateway between individual merchandizers and consumers in the female clothing market, especially the ones without a brand. The application enables consumers to easily purchase clothes without logging in or making accounts on individual websites, which saves a lot of hassle for the buyers. The reply from the consumers was great, recording over 20 million accumulated downloads and 12 million users so far. Brandi, designed for a mobile environment that emphasizes a simple and catchy user interface, allows consumers to look through what is new and trending as if shopping is their hobby. Screen captures of the Brandi application. Filters enable customers to find products in the desired price range and popularity rating. The last picture shows that you can view the rankings of individual stores. (Photo courtesy of Brandi) More than 3000 sellers from blogs and Instagram markets are listed in Brandi, and that has led to over 400 milllion won in transactions to be made just last year. The reason behind such progress seems like Seo’s emphasis on the quality of service. All sellers are subject to internal standards that give penalty points whenever a delivery is late or there is no regular update on the market. Also, Seo strived to create unique characteristics of Brandi that differentiate it from other competitors. First, the application has a clear focus on women’s clothing. “If an application covers too many categories, a user would have to scroll through several pages to find exactly what she or he is interested in. If that experience is repeated, the user will not click the app again,” mentioned Seo. That is the reason why the company recently launched another application called HIVER for branded clothes. Moreover, Brandi simplified its purchasing process, which connects all the markets on the application seamlessly. Yet, through its diversity of sellers, the application still provides a wide variety of options for customers to choose from. "The first three years of venture was extremely hard, because I basically knew nothing. But after three years, I think I understood what I had gotten myself into," laughed Seo. A Young Entrepreneur Seo’s first adventure in the venture world started right after his military discharge, while he was still a third grade college student. “My immaturity gave me some hard times, but I was able to throw myself into the world as there was not much for me to lose,” smiled Seo. The business he started at that time was also in the fashion industry, where customers could select their own design of t-shirts. The business was operated by Seo himself for seven years and was then acquired by a big corporation. After two years working in the company, Seo decided to take off on his second journey, Brandi. “I always knew I was meant to be a businessperson,” said Seo, determined. Behind all the success and progress he made, there was hard work. Seo worked as an apprentice in Hanyang Venture Alumni since his third year of college, when at that time there were only people in their mid-30s or 40s in the alumni group. He participated in the Hanyang Start-up Competition in 2007, too. “I was always an enthusiastic student back in the days. Eager to learn and challenge myself,” mentioned Seo. When asked if planning to put men's apparel in Brandi, Seo shook his head, determined. Seo considers simplicity and focus the key of a mobile appication. Because Seo himself is a start-up businessperson, he tries to create a company culture where “founders like me would also want to stay and work.” He said, “Young people these days, including myself, cannot stand the rules and stiff conditions, especially when they seem unnecessary.” Therefore, Brandi does not regulate its employee’s working hours, usage of holidays, dress codes, or even workspaces. “You can take your work downstairs to Starbucks if you want to,” smiled Seo. Instead, the company is operated around work objectives set by individual employees and Key Performance Indicators (KPI). The environment Seo created is "no matter where or how you work, what matters is that you do your job." Seo aims to grow Brandi to the extent where it is acknowledged as Korea’s number one fashion-tech company. “There are not many fashion-tech companies in Korea as there are overseas,” lamented Seo. He believes that it is time for Korea to follow the global trend. Kim So-yun dash070@hanyang.ac.kr Photos by Choi Min-ju

2018-01 15

[Alumni]The New Head Coach of the School Basketball Team Expresses Confidence

Once upon a time, there was a shooting guard on the Hanyang University’s (HYU) basketball team who led the team to win the competition. Twenty-three years later, the player returned to his home team to teach his pupils. This week, News H met the new head coach of HYU's basketball team, Chung Jae-hun (Business, ’96). "I am deeply honored to come back home for teaching." About the coach himself A shooting guard is one of the five positions in a basketball game. He or she is the one who mainly attempts long range shots such as Stephen Curry in the modern NBA. Chung used to play as a shooting guard when he was in college. One of the moments that he remembers playing was his turn around shot against the Korea University team. 1995 was the year when HYU shared the top spot with Korea and Chungang University. After graduation, Chung became the founding member of Daegu Orion Orions, which is now called Goyang Orion Orions. The newly appointed head coach further explained his long passion towards leadership. “The frustration became bigger for me to lose a game as a coach, than to lose as a player,” said Chung. That is why he decided to retire from the court in 2002 after winning the 2001 season with the Orions. Now coming back to his home school as a head coach, Chung is inspired to grow the players as big as the alumnus already on the court. “I feel greatly honored and pressured at the same time,” smiled Chung. Hanyang's proud basketball team from last season. We ended up in 8th place last year. (Photo courtesy of HY-Ball) Prospects for the team Chung sees that the biggest strength of the team is speed. However he also recognizes its weakness which is the lack of height and defense. “We have many offensive options on the team but we lack defensive strategies.” Therefore he is planning to focus on improving the defense by emphasizing the centers to get more involved in boxing out, overcome the physical attributes by engaging in zone defense strategies and attempting to trap the opposition in the corners. Boxing out refers to blocking the opposition players from getting involved in rebounds, which is when the ball bounces back from the rim. Zone defense is when players mark the players according to their own respective areas. “Practice makes perfect,” said the head coach, looking determined. The only way to make up such shortcomings is to practice day and night. In the morning, the team is scheduled for weight lifting, defensive strategies in the afternoon, and personal skill training during the night. As Chung remembers his team back in the days in HYU, most players were able to do shoots, passes, dribbles and drives. Nevertheless, he feels like the students nowadays are less impressive, in terms of their abilities. “Still, by working to improve ourselves little by little, we will be able to have competitiveness through the use of various strategies,” mentioned Chung, with hope in his eyes. "Instead of fancy plays that catch the attention of the crowd, I will defend and rebound more to improve the team," said Bae Kyung-sik (Sports Industry, 4th year), the captain of the team. When asked what his goal is for next season, Chung replied with humbleness: “We aim to make it to the play-offs." A playoff is a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Once our team makes it to the playoffs, Chung believes that the team can possibly reach the final four. “Me and the whole team shares the goal of reaching the final four. Although people might think that we are not a strong team, we aim high,” Chung aspires. The new season starts from March. Let us keep our eyes on the upcoming games and the progress Chung will bring to the team. Kim So-yun dash070@hanyang.ac.kr Photos by Choi Geun-baik

2017-11 13

[Alumni]88 Ways of Speaking: To Keep Myself

“Tigers die and leave their skins: People die and leave their names.” This is a famous proverb that points a great master’s name that lives on. Son Hwa-shin (Korean Language & Literature, ’09) as a high school student thought she also wanted to pass her name down, especially through her writing. “The idea that you eventually die, but your work lives for eternity is so fascinating,” said Son, with her eyes glowing with enthusiasm. News H met Son, a beginning essayist who just published her first book through Daum Kakao’s amateur writing platform, ‘brunch beta’. "I wish to write an essay that can be called a masterpiece." “He was a person who knew exactly what he wanted.” Son always had a passion for writing, and that led her to major in Korean language and literature. Nevertheless, she did not realize that writing can also be a breadwinning career. While having a minor identity crisis, Son went to an exhibition to clear her head during the summer of 2015. That is when she read the quote: “He was a person who knew exactly what he wanted.” “I was genuinely stunned by the words,” said Son. That was the moment when she realized that the root of her crisis starts from ignorance of her own wills. Son said what comes between ‘I am just a’ and a period truly represents oneself. Son thought ‘writer’ fills her blank. "I am just a _____ ." What fills your blank? Luckily enough, she encountered the notice for ‘brunch project’ online which promised its first-place winner with an opportunity to publish his or her book through Kakao. “This is it,” thought Son. She wanted the blue ribbon so bad to quit her job and focus on writing. “It would be a lie if I say I was never worried, but I had faith. The blue ribbon felt like mine, and I wanted to turn my life around with this award,” mentioned Son. However, life gave her a lemon. She did not make it to the first place but to second. Son, however, turned it into a lemonade instead. Second-place, unlike the first, is awarded with some funds to support the writer to publish a book on one's own. The process of writing a book proposal, sending them to several dozens of publishers, and having meetings taught her a lot. “Come to think of it, I feel lucky to win the second-place instead of first,” reminisced Son. The book 88 Ways of Speaking: To Keep Myself (2016). Click the image to purchase the book. (Photo courtesy of Sam and Parkers) Writing as a way to love oneself Son’s book ’88 Ways of Speaking: To Keep Myself (2016)’ contains 88 brunch posts that tell everyone to ‘talk like oneself’. “I felt like in this fast-changing world, people keep losing and forgetting who they are. In that context, I perceive life as battle to keep who you are.” Son strongly asserted that in order to talk like yourself, you first have to know yourself, which can be accomplished through writing. For most of the people who are afraid of writing due to various reasons, Son recommends them to write about what you like. It might lighten your burden by writing on an external subject, but in the end, all writings encompass the thoughts and logic of the writer. Once you get used to writing, Son emphasizes having one’s own style is also important. Left is Amedeo Modiglian's 'Portrait of Jeanne Hebuterne in a large hat (1918)', and the right piece is Edvard Munch's 'The Scream(1893)'. Both paintings uncover the essence through distortion. (Photo courtesy of Wikipedia) Wanting to have excellence in writing, Son also studiously develops her own writing style. She aims at highly connotative, contextual writings through writing less. “I often think of art when I write,” said Son. Amedeo Modigliani or Edvard Munch reveals the essence of a subject not through depicting it in a realistic and specific way, but rather through simplifying and distorting it. Son also enjoys adding her literary touch to her news articles. “If you think of an article, it feels cold and simply informative. But an article can ironically provide a better understanding through literary approaches,” mentioned Son. This technique is called ‘not tell but show’. For instance, Son could simply write ‘the reporter met actor Hong at a café in Samchung-dong’, but by adding ‘a café with a beautiful chandelier’, readers can instantly picture the place where the interview took place. Son is a young dreamer with an affection and enthusiam for writing. Son definitely plans to publish more essays in the future. “I’ve never really thought of myself as an essayist, but by being called as one, I am even more motivated to write more essays,” said Son with excitement. Throughout the interview, Son turned into a young dreamer whenever she talked about her writing. With such passion and diligence, News H is looking forward to reading more of her works. To catch up what has already been uploaded, click HERE. Kim So-yun dash070@hanyang.ac.kr Photos by Choi Min-ju

2017-11 06

[Alumni]Blocks of Opinions Making the Hall of Fame, Glowpick

The cosmetic market in Korea has been booming for a long time, releasing numerous new brands and products. Unlike in the past, where ‘road shop products’ and ‘department store products’ had a clear division in their quality and price, many consumers are now lost in the wide array of choices available. CEO of GLOWDAYZ, Kong Jun-sik (Journalism & Mass Communication, ’11) proposed a solution in this confusing era. Kong wanted to make Glowpick as a medium of wise cosmetics shopping for consumers. Honest reviews as road signs “Glowpick is a mobile application that provides information to consumers in the form of a ranking, 100 percent based on their reviews,” said Kong. Realizing the fact that people are lost in the sea of information, Kong decided to collect reviews from ordinary people, the actual consumers of makeup. “Making a choice must have been difficult, especially when many beauty shows or blogs have accepted paid advertisements in order to flourish, without providing straightforward suggestions” lamented Kong. Therefore, unlike many review applications, Glowpick does not sensor customer reviews, even if they may seem extreme or contain swear words. Kong mentioned that he wants to create a comfortable environment as if the users are talking to their friends offline. The standard of a ‘good cosmetic product’ may differ for every person and every beauty application. Some value the components, and others value the professional’s opinion. In Glowpick’s case, Kong believes the product that has been recommended the most by the largest number of people is the best product. That is why Kong had striven to collect more than 2 million frank opinions from the past. Through such effort, Kong was able to bring the attention of major brands and marketing operators on the importance of consumer reports. “Now we can process and provide the information to cosmetic companies so that they can consider the public opinion in developing new products,” said Kong, proudly. A screen capture of the Glowpick (Photo courtesy of Glowpick) Now more than just a ranking application When the two reporters from News H had congratulated him on making Glowpick’s first offline store in Shinsegae Gangnam, Kong waved his hands with modesty. Now GLOWDAYZ has made its first step in the offline distribution channel, but Kong has bigger dreams. “It’s only part of the plan,” said Kong. The ultimate goal of the company, he mentioned, is to equip its own distribution channel. He aims to develop Glowpick to provide accurate information that fits with individual skin type, and the consumers can conveniently purchase the product without having to leave the application. Behind all the glowing success, Kong has experienced two times the bitter failures. Kong first grew his interest in IT business in his first job at a media company. Media trend at that time was changing from traditional newspapers to mobile news, so Kong created new media contents in the company. Then, after graduation, Kong started his own venture both in Korea and in the States. “Both didn’t really work out too well for various reasons. But thinking back, those experiences became stepping stones for me,” recalled Kong. He also asserted that Korean society has to be more open to failures. "That way, more people, including the younger generation, should feel safer to bring their ideas into the world, which they should. I myself wouidn't be able to overcome the obstacles I faced," said Kong with a warm smile. The offline store of Glowpick in Shinsegae Gangnam (Photo courtesy of Glowpick) Kim So-yun dash070@hanyang.ac.kr Photos by Kim Youn-soo

2017-10 02

[Alumni]Don’t be Afraid to Follow Your Values

The third top box office hit in the history of Korean documentary films, Our President (2017) is directed by a Hanyang alumni, Lee Chang-jae (Policy Studies, ’94). He studied engineering before coming to Hanyang, and studied law in our school. After graduation, he worked in the field of journalism, then media. Now he is a documentary movie director, a writer, and a professor. News H visited Lee this week to have a closer look into his past and recent work. Lee is enthusiastically explaining how leading one's life by oneself is important. What seems like a winding path “If I look back, it was not all so meaningless after all,” said Lee, thinking back to his past. Lee studied law because of his parent’s will. He originally wanted to study history, but his parents told him he would never get a job majoring in history. During his college years, he wanted to discover and prove what he liked and was good at. He figured writing was his path, and applied for numerous competitions, all of which he did not win. Dramatically, he won first place in the Hanyang Literature Competition. “Thinking ‘I wanted to walk this path’ in my mind only seemed like it would fly away so easily. I had to prove myself before really going into the other direction.” After being discharged from the military, Lee felt that he must climb the tree to eat the fruit. Hoping to study journalism, he desperately felt the need for more information. There were not a lot of graduates, nor peers to help him. Therefore, he knocked on the doors of the Executive Vice President and Head of the Office of Planning. He demanded a preparation group for the press exam, which is now the preparation course for the press examination. In his first and second job, he felt he lost the dominance over his life once again. Leading a hectic life and being promoted fast, time flew, and he had sipped his bridle away. Hence, he went to Chicago to learn film. Poster of Lee's latest movie, Our President (2017) One step forward at the edge of a cliff There is a saying in Buddhism, ‘百尺竿頭進一步’. It means to take a step forward at the edge of a hundred ‘chuck’ (a traditional measure length of a hand, 33.3cm.) cliff. Going to Chicago and coming back to Korea was a big step for Lee. Making a movie took about three years, and with him having nothing left in Korea made him feel heavy. That’s when he was offered a position with the school. Lee makes movies on the topics he is interested in. The movie, On the Road (2013) was based on the reflection he had 20 years ago, seriously considering entering the Buddhist priesthood. The latest movie, Our President (2017) started on Lee’s hope to remind Korean citizens that we once had a time when people chose their own presidential candidates and the president. “Just like superheroes go and save the world when they are told of their super-power, I wanted to give our citizens a reminder that they own their country.” Lee mentioned that because another documentary movie on the late Roh’s life was released just a few months before Lee’s movie, he had to look for the clips that were not used in the other movie. Looking through the 60 hour long material, the last moment when Roh says, “I am Roh Moo-hyun” and turns his back caught Lee’s eyes. “It felt like the clip was left unused for me.” That’s when he decided the ending moment of the entire film. “Out of 9000 minutes of the interview, only 40 minutes are used in the documentary. That’s why I need to look back at the materials and take some time for myself to contemplate.” Lee always notices himself being changed after a film. “I have to be completely immersed into one’s life in order to make a documentary film. Change in my perspective is almost inevitable,” said Lee. He pointed that introspection and learning has to be balanced to form a truly dimensional self. That is why he always writes a book after a film. Lee plans to start on another project around the upcoming December. “Whenever I make a new movie, external success is not my goal. Only my inner values that I pursue truly fulfills me,” said Lee with a peaceful smile on his face. Kim So-yun dash070@hanyang.ac.kr Photos by Kim Youn-soo

2017-08 07

[Alumni]Engineer Publishing a Dictionary

Living in a country where you do not speak the language can be one of the most challenging things in the world. There is a proud Hanyangian who overcame the difficulty and even made a dictionary of the foreign language. Kim Woo-taek (Department of Automotive Engineering, '02) published ‘Cambodian-Korean- English Korean-Cambodian- English Dictionary’ which contains more than 40,000 vocabularies in September 2014. First person in the world to publish Korean-Cambodian dictionary “I never dared to make a dictionary from the beginning,” said Kim. Coming to Cambodia without speaking the language, he had to study hard to communicate with the locals. As private education was not an option at the moment, Kim chose to learn the language by himself and started reading newspapers. Kim symbolized the letters in his head while reading the paper. “I still get some pronunciations wrong because I learned the langauge through reading”, reminisced Kim. After a while, he was able to read documents without having to look for dictionaries. He kept notes on the vocabularies he does not know while studying in such way, and his notes became a valuable asset in publishing the dictionary. Kim and his wife, Som Sopheap is holding Kim's three publications. (Photo courtesy of Kim) One day, he wanted to make a good use of all the data he has. He visited every bookstore in Cambodia and bought 20 dictionaries, then typed them page by page for four years. It took much longer than his initial estimation, but with passion he invested his nights in the work. For a person who has no professional background knowledge, it was not easy to match Korean and Cambodian dictionaries with the accurate nuances. One of the most arduous works in the progress was writing pronunciations of Cambodian words in Korean because the two languages are phonetically different. Kim and his friend are standing infront of a church in Kampot, Cambodia. (Photo courtesy of Kim) ខ្ញុំស្រឡាញ់អ្នកកម្ពុជា។ (I Love you, Cambodia!) As an answer to the question ‘Who helped the most in publishing the dictionary?’, Kim told it was his wife without any hesitation. Kim’s wife, Som pronounced the words and edited the dictionary with Kim for about a year. “She helped me with all the hard works,” said Kim. It is not only his wife he loves about Cambodia. Kim explained the country as the place where you “give and help, instead of fight and win”. Leading a happy life being his utmost goal, he has been living in the country since January of 2009. From the love of the country, Kim published three other books ‘Cambodia Tour Guidebook (2005)’, ‘Cambodian Tourist Attractions Through The Lens (2017)’, and ‘Guidebook on Cambodian Agriculture (2014)’. His publications are popular in both countries, and the dictionary is considered as a must-have among Koreans in Cambodia, and Cambodians who are aiming to get a job in Korea. Transferring agricultural technology While running a tourism business in Phnom Penh, Kim is also keeping himself busy with KOPIA (Korea Program on International Agriculture). He works as a PR agent in the organization, transferring advanced Korean agricultural technology to Cambodia. Also, under KOPIA, Kim operates Cambodia Agriculture Information Center. “I am happy that there is something to do and someone who needs me” said Kim. As an engineer, CEO, husband, PR agent and publisher, Kim blueprints a future where he can be a bridge between Korean and Cambodian agriculture. Kim So-yun dash070@hanyang.ac.kr