College Of Communication Division Of Advertising & Public Relations

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College/Department curriculum
Year Term No. Curriculum Course Credits-lecture-experiential learning  
1 1 APR2013 Introduction to Advertising (Compulsory) Requirement in Fundamental Studies 3-3-0
This course is designed to provide the student with an overview of the field of advertising, and particularly, to focus on advertising as an institution in modern society. Topics to be covered will be history of advertising, social, economic and cultural roles of advertising, advertising planning, advertising campaigns, advertising media and advertising research.
1 1 CUL1050 Understanding Computer (Compulsory) Requirement in Fundamental Studies 2-1-2
Introduction to Computer This course introduces the basic concepts of computer hardwares and softwares. Students will also learn the applications of computers to various services by carrying out experiments. Topics to be covered include CPU(Central Processing Unit), Input/Output devices, storage devices, multimedia, internet, programming languages, operating systems, system analysis and design, management information system, word processing and desktop publishing, spread sheet and graphics, and database management systems.
1 1 GEN1074 Modern Society & Economy (Compulsory) Requirement in Fundamental Studies 2-2-0
GEN174 Modern Society and Economy This Course deals with the conflict and balance between efficiency and equity that contemporary society typically faces. In particular, this course explores issues such as resource allocation and income redistribution and suggests future development strategies.
1 1 GEN3034 Creative English Reading (Compulsory) Requirement in Fundamental Studies 2-3-0
This course will give the chance students to improve their reading skill needed before taking their own major classes. This course is designed to focus on reading, but it'll deal with general knowledge of English such as listening, speaking and writing. Therefore with this course, students can improve their English communication skill.
1 1 GEN4091 Philosophical Understanding of Science and Technology (Compulsory) Requirement in Fundamental Studies 2-2-0
This course aims to cultivate among students the comprehensive understanding of science and technology in modern society, employing philosophical methods and concepts. To do this, the course offers a survey of some important theoretical results recently obtained in science and technology studies. We will carefully examime a number of concrete case-studies, ranging from the electrification of America, quantum revolution to the introduction of western science to traditional Korea. We will then discuss the intrinsic nature of modern science and technology as well as its socio-cultural aspects in the context of modern society. Students who take the course shall appreciate how modern science and technology from the nineteenth century has come to manifest a number of unique characteristics, which can be clearly distinguished from the science and technology of even, the eighteenth century. We will discuss in the class the significance of this difference. The course will also highlights the importance of dialogue between experts with different background and encourage more interactions between humanities and natural sciences, so that we can make well-informed and reasonable decisions concerning complicated issues which are so common in our multi-layered society.
1 1 GEN5029 SEMINAR FOR FRESHMAN (Compulsory) Requirement in Fundamental Studies 1-1-0
The purpose of this course is for the incoming student to find out the meaning of college life and a good way to a successful student life. In the course, students are encouraged to adjust to college life through activities such as discussion, presentation and interview with advisors.
1 1 APR2013 Introduction to Advertising (Compulsory) Requirement in Fundamental Studies 3-3-0
This course is designed to provide the student with an overview of the field of advertising, and particularly, to focus on advertising as an institution in modern society. Topics to be covered will be history of advertising, social, economic and cultural roles of advertising, advertising planning, advertising campaigns, advertising media and advertising research.
1 1 GEN1074 Modern Society & Economy (Compulsory) Requirement in Fundamental Studies 2-2-0
GEN174 Modern Society and Economy This Course deals with the conflict and balance between efficiency and equity that contemporary society typically faces. In particular, this course explores issues such as resource allocation and income redistribution and suggests future development strategies.
1 1 GEN3034 Creative English Reading (Compulsory) Requirement in Fundamental Studies 2-3-0
This course will give the chance students to imporve their reading skill needed before taking their own major classes. This course is designed to focus on reading, but it'll deal with general knowlege of English such as listening, speaking and writing. Therefore with this course, students can improve their English communication skill.
1 1 GEN4091 Philosophical Understanding of Science and Technology (Compulsory) Requirement in Fundamental Studies 2-2-0
This course aims to cultivate among students the comprehensive understanding of science and technology in modern society, employing philosophical methods and concepts. To do this, the course offers a survey of some important theoretical results recently obtained in science and technology studies. We will carefully examime a number of concrete case-studies, ranging from the electrification of America, quantum revolution to the introduction of western science to traditional Korea. We will then discuss the intrinsic nature of modern science and technology as well as its socio-cultural aspects in the context of modern society. Students who take the course shall appreciate how modern science and technology from the nineteenth century has come to manifest a number of unique characteristics, which can be clearly distinguished from the science and technology of even, the eighteenth century. We will discuss in the class the significance of this difference. The course will also highlights the importance of dialogue between experts with different background and encourage more interactions between humanities and natural sciences, so that we can make well-informed and reasonable decisions concerning complicated issues which are so common in our multi-layered society.
1 1 APR2013 Introduction to Advertising (Compulsory) Requirement in Fundamental Studies 3-3-0
This course is designed to provide the student with an overview of the field of advertising, and particularly, to focus on advertising as an institution in modern society. Topics to be covered will be history of advertising, social, economic and cultural roles of advertising, advertising planning, advertising campaigns, advertising media and advertising research.
1 1 GEN1074 Modern Society & Economy (Compulsory) Requirement in Fundamental Studies 2-2-0
GEN174 Modern Society and Economy This Course deals with the conflict and balance between efficiency and equity that contemporary society typically faces. In particular, this course explores issues such as resource allocation and income redistribution and suggests future development strategies.
1 1 GEN4091 Philosophical Understanding of Science and Technology (Compulsory) Requirement in Fundamental Studies 2-2-0
This course aims to survey some important theoretical results recently obtained in science and technology studies. We will carefully examine a number of concrete case studies studied by scholars from philosophy of science and technology, sociology of science and technology, and history of science and technology. The students taking the course shall learn various aspects of modern science and technology in the context of modern society. They shall appreciate how modern science and technology from the nineteenth century has come to manifest a number of its unique features, which can be clearly distinguished from the science and technology of even, the eighteenth century. We will discuss in the class the significance of differences for proper understanding of science and technology of our time. The course will also encourage more interactions between humanities and natural sciences so that we can make well-informed and reasonable decisions concerning complicated issues which are so common in our multi-layered society. The target audience of the course is students studying natural sciences and/or engineering. The contents of the course will be stylized each term, considering the student';s needs and backgrounds.
1 1 GEN8000 Creative English Reading-Beginning (Compulsory) Requirement in Fundamental Studies 2-2-0
This ability-based course (beginning, intermediate, advanced) will provide the students with the opportunities to improve their reading skills needed before taking their own major classes. This course is designed to focus on reading, but it'll deal with general knowledge of English such as listening, speaking and writing. Therefore, with this course, students can improve their overall English communication skills.
1 1 GEN8001 Creative English Reading-Intermediate (Compulsory) Requirement in Fundamental Studies 2-2-0
This ability-based course (beginning, intermediate, advanced) will provide the students with the opportunities to improve their reading skills needed before taking their own major classes. This course is designed to focus on reading, but it'll deal with general knowledge of English such as listening, speaking and writing. Therefore, with this course, students can improve their overall English communication skills.
1 1 GEN8002 Creative English Reading-Advanced (Compulsory) Requirement in Fundamental Studies 2-2-0
This ability-based course (beginning, intermediate, advanced) will provide the students with the opportunities to improve their reading skills needed before taking their own major classes. This course is designed to focus on reading, but it'll deal with general knowledge of English such as listening, speaking and writing. Therefore, with this course, students can improve their overall English communication skills.
1 1 VCC1001 Vision & Career in Campus life (Compulsory) Requirement in Fundamental Studies 1-1-0
Vision&CareerinCampusLifeisafreshmancompulsorycoursetohelpstudentsgetusedtonewuniversityenvironmentandplanfor4-yearstudythroughprofessor-studentdialogues.
1 2 APR1003 Orientation for Advertising & Pr Majors (Compulsory) Requirement in Fundamental Studies 2-2-0
This course is an introduction to advertising and public relations. Lectures include such topics as the role of advertising in a free economy, and its place in the media of mass communications and the nature and role of public relations, activities of public relations professionals, major influences, which affect organizational behavior, the ethics and professional development of public relations professionals.
1 2 APR2014 Introduction to Public Relations (Compulsory) Requirement in Fundamental Studies 3-3-0
This course emphasizes general understanding of public relations as its role in modern society becomes more important. It explains the distinction between PR and advertising, so as to enable students to grasp the concepts of modern PR. Since PR's professional areas are different from those of advertising, students are invited to think about the possibility of starting their career in PR or a related job area after graduation.
1 2 CUL0005 Korean Speaking and Writing (Compulsory) Requirement in Fundamental Studies 3-4-0
This class is opened in intention to express creative imagination through speech and writing. The class is divided by 2 parts explaining writing and thoughts, speech and culture for 2 hours each. Writing and thoughts contains association training, structures of writing, description, compare and contrast and writing logical sentences. Speech and culture criticizes culture and literature. Both parts contain many programs that enables students to participate. That should make the class interesting and also valuable.
1 2 GEN5030 DIGITAL LITERACY (Compulsory) Requirement in Fundamental Studies 2-1-2
About lower is embossed with the change which is sudden in the digital society and the role which each one keeps from stage place of the lives which are new it applies a digital communication technique and the place where it displays enough the place objective which raises the ability which is necessary it is letting, ① the information search whose oneself is necessary at the digital network (know where), ② is searched information and ease re-application to be possible it classifies ③ and it accumulates and after quality attribute and reliability evaluation and judgement of information which is searched ④ editing processes information with the knowledge creation where the problem solving where oneself is confronting is possible is that concrete objective.
1 2 GEN5031 CHINESE LANGUAGE AND CHARACTERS (Compulsory) Requirement in Fundamental Studies 3-4-0
This is basic course in Mandarin Chinese and Chinese Characters, which include practice of accurate pronunciation, basic patterns of Mandarin Chinese and study of the theory and usage of Chinese grammar, in order to acquire an understanding of the Chinese language. Audio-visual tools will be used. This course also explains Korean pronunciations and meanings of Chinese Characters.
1 2 APR2014 Introduction to Public Relations (Compulsory) Requirement in Fundamental Studies 3-3-0
This course emphasizes general understanding of public relations as its role in modern society becomes more important. It explains the distinction between PR and advertising, so as to enable students to grasp the concepts of modern PR. Since PR's professional areas are different from those of advertising, students are invited to think about the possibility of starting their career in PR or a related job area after graduation.
1 2 CUL0005 Korean Speaking and Writing (Compulsory) Requirement in Fundamental Studies 3-4-0
This course is held twice a week, each for 1.5 hours. The course is mainly divided into two parts; one is Korean speaking and the other is Korean writing. Through the Korean speaking class, students will build the ability of excellent self-expression based on in-depth study about Korean language. In the Korean writing class, students will learn how to write different genres by understanding and analyzing various readers’ perspectives. Accordingly, at the end of the semester, the students will develop critical thinking ability as well as effective speaking and writing skills.
1 2 APR2014 Introduction to Public Relations (Compulsory) Requirement in Fundamental Studies 3-3-0
This course emphasizes general understanding of public relations as its role in modern society becomes more important. It explains the distinction between PR and advertising, so as to enable students to grasp the concepts of modern PR. Since PR's professional areas are different from those of advertising, students are invited to think about the possibility of starting their career in PR or a related job area after graduation.
1 2 CUL0005 Korean Speaking and Writing (Compulsory) Requirement in Fundamental Studies 3-3-0
This course is held twice a week, each for 1.5 hours. The course is mainly divided into two parts; one is Korean speaking and the other is Korean writing. Through the Korean speaking class, students will build the ability of excellent self-expression based on in-depth study about Korean language. In the Korean writing class, students will learn how to write different genres by understanding and analyzing various readers’ perspectives. Accordingly, at the end of the semester, the students will develop critical thinking ability as well as effective speaking and writing skills.