Blocks of Opinions Making the Hall of Fame, Glowpick
CEO of GLOWDAYZ, Kong Jun-sik (Journalism & Mass Communication, ’11)
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The cosmetic market in Korea has been booming for a long time, releasing numerous new brands and products. Unlike in the past, where ‘road shop products’ and ‘department store products’ had a clear division in their quality and price, many consumers are now lost in the wide array of choices available. CEO of GLOWDAYZ, Kong Jun-sik (Journalism & Mass Communication, ’11) proposed a solution in this confusing era.
Honest reviews as road signs
“Glowpick is a mobile application that provides information to consumers in the form of a ranking, 100 percent based on their reviews,” said Kong. Realizing the fact that people are lost in the sea of information, Kong decided to collect reviews from ordinary people, the actual consumers of makeup. “Making a choice must have been difficult, especially when many beauty shows or blogs have accepted paid advertisements in order to flourish, without providing straightforward suggestions” lamented Kong. Therefore, unlike many review applications, Glowpick does not sensor customer reviews, even if they may seem extreme or contain swear words. Kong mentioned that he wants to create a comfortable environment as if the users are talking to their friends offline.
The standard of a ‘good cosmetic product’ may differ for every person and every beauty application. Some value the components, and others value the professional’s opinion. In Glowpick’s case, Kong believes the product that has been recommended the most by the largest number of people is the best product. That is why Kong had striven to collect more than 2 million frank opinions from the past. Through such effort, Kong was able to bring the attention of major brands and marketing operators on the importance of consumer reports. “Now we can process and provide the information to cosmetic companies so that they can consider the public opinion in developing new products,” said Kong, proudly.
Now more than just a ranking application
When the two reporters from News H had congratulated him on making Glowpick’s first offline store in Shinsegae Gangnam, Kong waved his hands with modesty. Now GLOWDAYZ has made its first step in the offline distribution channel, but Kong has bigger dreams. “It’s only part of the plan,” said Kong. The ultimate goal of the company, he mentioned, is to equip its own distribution channel. He aims to develop Glowpick to provide accurate information that fits with individual skin type, and the consumers can conveniently purchase the product without having to leave the application.
Behind all the glowing success, Kong has experienced two times the bitter failures. Kong first grew his interest in IT business in his first job at a media company. Media trend at that time was changing from traditional newspapers to mobile news, so Kong created new media contents in the company. Then, after graduation, Kong started his own venture both in Korea and in the States. “Both didn’t really work out too well for various reasons. But thinking back, those experiences became stepping stones for me,” recalled Kong. He also asserted that Korean society has to be more open to failures. "That way, more people, including the younger generation, should feel safer to bring their ideas into the world, which they should. I myself wouidn't be able to overcome the obstacles I faced," said Kong with a warm smile.
Kim So-yun firstname.lastname@example.org
Photos by Kim Youn-soo
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