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2017-08 21

[Student]Cinderella Law and its Failure

Growing up as a boy who loved to play games, Hong Sung-hyeob (Economics and Finance, Master’s Degree) has been growing his interest and passion for games until he sought his career in the company Nexon, one of the most successful online game producers of Korea. He recently published his master’s thesis on the topic of ineffectiveness of the Cinderella Law in Korea (shutting down of online games for adolescent from midnight to six in the morning) and revealed that the law is far from reaching its goals of guaranteeing teens’ sufficient amount of sleep by reducing the time for online games. “Games are my life!” Nexon was Hong’s first job, which he sought out of his pure enthusiasm for online games. During his interview for the job, Hong’s answer for the question why he applied for Nexon was fascinating: he was born for games, which genuinely reflected his heart for games. While Hong was working in the company, he did not belong to the game development department. Instead, he was doing subsidiary tasks such as managing games and their exports and creating events in the games. As a game lover, however, he wanted to do more than just ancillary jobs and do something worthwhile, incorporating his studies of Economics and Finance. The unprecedented topic he chose for his master’s thesis is regarded as an unique one, as it is somewhat irrelevant to the field. Nonetheless, Hong mentioned, “a lot of professors expressed their positive opinion toward my paper because it was something they’ve never handled before and the fresh topic was being dealt with from the perspective of our field for the first time.” As soon as he entered the graduate school, Hong was determined that his thesis paper would deal with any topics related to online games, because he wanted to research and analyze what he was truly interested in. When it was time for him to decide his topic, he realized that the Cinderella Law is one of the controversies regarding online games, as there has been heated debates on whether the law should be abolished or not. He puts an extra significance on the fact that he chose what he loved for his thesis incorporating what he studied at school. In other words, researching and analyzing statistics and data related to online games from the perspective of an economist was something special for Hong. Hong expressed his passion for games along with why he chose this topic for his paper. Cinderalla Law without returning Cinderellas The whole point of the Cinderella Law was to ensure sufficient amount of sleeping time for adolescent students who love to play games throughout the nights, as sleep critically affects their development. However, as Hong proved in his paper, the law was nowhere near reaching its goal. Statistics show that the amount of time adolescent students sleep before and after the law was implemented was, bizarrely, the same, indicating that the law is simply being futile and pointless. Hong used Korea Media Panel Survey Statistic’s data as the basis for his paper. The statistics testify the age range to time slot of online game players. By analyzing these data, Hong was able to extract the amount of sleep adolescents got before and after the law was implemented. The result, surprisingly, was only five or six minutes difference, and even that difference cannot be accounted by the law. There are three main reasons why the Cinderella Law is ineffective: students take advantage of their parents’ ID or residence number to get around the law, they play smartphone games as much as online games (smartphone games are not targeted by the law), and only domestic games are subject to the law. These reasons account for the failures of the law, clarified Hong in his paper. Hong's master's thesis deals with ineffectiveness of the Cinderella Law. Jeon Chae-yun chaeyun111@hanyang.ac.kr Photos by Kim Youn-soo

2017-08 20

[Student]Being Suit-able for All

Under the motto of “better design, better fit”, Ahn Ji-soo and Shin Yo-sup (Chinese Language & Literature) have set up their designer brand, “SUITABLE”. After setting up the brand in 2015, it has expanded its range of clothes from tailor-made suits to ready-made clothes and this year, women’s wear is ready to be launched. Since co-CEO Shin was on vacation, News H have met Ahn to hear about Suitable. Passion for Fashion Ahn was a natural born fashion star who loved to stand out in front of others. “I had the most shocking look out of all the freshmen when I first entered Hanyang University (HYU),” chuckled Ahn. With his Afro-hair bleached white, Ahn was always wearing the trendiest fashion on campus. “I didn’t really join a lot of clubs but I did work with ‘Campus style icon’ finding the fashion icon of different schools,” said Ahn. Being such a fashion star on campus, Ahn was always the one to reach for advice before going shopping. “I remember being so proud when my friend turned up so cool with a nice outfit after consulting with me,” recalled Ahn. After graduation, Ahn and Shin were both accepted to companies that they have always wanted. “I was good at my job but somehow, there was this empty feeling after returning home everyday,” said Ahn. It was the passion for fashion that was missing in Ahn’s life which he eventually realized after two years of work. “Shin first suggested about starting this business and I felt my heart beating so fast,” recalled Ahn. Shin takes care of most of the promotion and planning of the business while Ahn is responsible for designing clothes. “I always contemplate deeply about one issue and it works the same for designing as well,” explained Ahn. Trying to create clothes that he wants to wear everyday, Ahn says that he is proud to be a designer. Ahn tries to provide styling tips for their customers from head to toe. Philosophy in business “We use the best quality fabric that we can find,” explained Ahn. Comparing fabric from all over the world, Ahn and Shin tries to use the best that they could find and it has led to better quality in their finalized products. With high repurchase rate, Suitable is the type of brand that everyone loves after experiencing the product and its services. “We not only try to sell just our products, but we also try to give the best styling tips and advices that would suit our customers the best,” said Ahn. Providing the pride and hope everyday through their clothes is what Ahn wants to achieve. “There are days when we are filled with pride when we wake up in the morning and feel like we can do anything. I want all my customers to feel that way when wearing our product in the morning,” said Ahn. Suitable also exercises a lot of corporate social responsibility in real life through making tailor-made clothes for the disabled as well. “It takes a lot of time and effort to design a different type of shirt from the scratch,” explained Ahn. One time, Ahn had to design and create the shirt all over for a disabled customer and it took over two weeks to make the final product that fits perfectly. “He later visited our office wearing what I made for him and it looked perfect on him. Filled with pride, that customer thanked us which was very heartwarming,” recalled Ahn. Having big dreams of expanding Suitable into a global brand, Ahn and Shin wishes to enter a bigger market. With their philosophy and work ethics, it would be quite sure to please the customers as they have until now. “I hope everyone feels the pride when wearing our brand Suitable,” concluded Ahn. “I hope everyone feels the pride when wearing our brand Suitable.” Kim Seung-jun nzdave94@hanyang.ac.kr Photos by Choi Min-ju

2017-08 15

[Alumni]Voice Out Your Voice!

In the beauty of women’s pregnancy and infant care, there’s the sorrow of mother’s impossibility to return to their career. In South Korea, the issue of career break has been a hot potato, which commonly refers to a period out of employment for women to raise their children. Despite the fact that South Korea’s gender inequality is slowly, but constantly being assuaged, there are still barriers to overcome. Lee Jae-eun (German Language and Literature, '02 and Ph.D. in Educational Technology) is a leader of Women’s Life School who suggests the novel ways to view and resolve the problems women face in Korea. Lee is currently a CEO of Women's Life School to counsel and help out women with low self-esteem. As a mother, CEO, writer, wife, and a woman Lee’s college years were full of joy and love with her friends and a lover. However, after her graduation, she had to face parting words from many relationships. “I realized that the main reason why I was hurt so much by the break ups is my tendency to rely on others, just because I was a woman. So, I decided to amend this problem,” reminisced Lee. The first door she knocked on after graduation was a feminist magazine company. As her major had no connection with feminism, she had to appeal her passion to be employed. “I began with becoming a fan of the magazine by commenting on every article posted with the nickname of Ho-Ho Girl,” laughed out Lee. After a few years of working as an official reporter, Lee decided to become a writer to connect scholar feminism to cultural feminism. Then, her first book Women’s Life Dictionary, which is divided into seven chapters to guide healthy mind and lifestyle for women, become one of the bestsellers in South Korea. Its profit was used to found her company- Women's Life School (Click). “I began to have interest in counseling women from university students to married women to have courage. This eventually led me to major in educational technology for my Ph.D. degrees,” said Lee. Women's Life School provides counselling services for women in various situations and ages. (Photo courtesy of wlifeschool) Now, Lee is a mother of one daughter, wife, and even a professor at a Korean university. “Having many roles is arduous, I realized that distribution of time to each role isn’t that much important. Understanding the core philosophy of each role while not losing my own philosophy is the most imperative factor,” said Lee. Lee can be benevolent as a mother and a wife, acute as a CEO, and considerate as a professor. However, she still does not forget that the most important entity to her is herself. Not a career break off, but a career changeover In Korea, there are two words that describe the occupation of mothers- working mom and a housewife. This means, when a working mom gets pregnant and has to quit work either by maternity leaves or resignation for longer infant care, the working mom becomes a housewife. However, Lee points out the flaw of this dichotomous view of portraying mothers. “Working moms and housewives aren’t two different occupations, but coexisting ones. Whenever working mom wants to become a housewife for kids or the housewife wishes to work again as their kids grows older, the career changeover in this aspect should be cyclical,” emphasized Lee. When Lee first set up Women’s Life School, the social reaction wasn’t exactly supporting her. The concept of a life school has not been popularized and feminism was a difficult subject. However, Lee did not gave up on the hope that feminism could become a popular idea and women with low self-respect in the society could gain their courage. “Even in the research, women have lower self-regard than men in Korea. Also, when we do the survey, numbers of young women pick strong, strict female leaders as their role model. But, we all should understand that feminine style can also be strong,” emphasized Lee. Women’s soft and delicate way of talking and caring could also impact the world, and Lee’s ultimate purpose is to bring out this quality to the world. Cover page of Lee's newly published book When You Miss Your Career Again has pictures of blooming flowers and flying butterflies to symbolize the new life of women. Based on her four years of memories at Hanyang University, Lee advised the female youth at the campus. “Many female students often give up on their friendship for their love and GPA. But learning how to balance friendship, economic ability, and love can be the true success of your life!” Kim Ju-hyun kimster9421@hanyang.ac.kr Photos by Choi Min-ju

2017-08 14

[Student]Spreading Awareness Through Entertainment (1)

A team named Game In Love (G.I.L) won the 2nd place in the Contest for the Good by Prudential Foundation of Korea recently. News H met the team leader Jung-woo Jin (Culture Contents, 4th year) and one of the team members Park Myung-yong (Culture Contents, 4th year) to hear about the details and motives that made such result possible. Team G.I.L is receiving their award from the Prudential Foundation. From the left, Myung-yong Park (Culture Contents, 4th year), Jung-woo Jin (Culture Contents, 4th year), Ho-suk Yang (Culture Contents, 4th year), and Dong-hyuk Kang (Computer Science,3rd year). (Photo courtesy of Jin.) Have you ever heard of hematopoietic stem cell before? This is the question both Jin and Park has been repeating on and off line for the past 4 months. To raise awareness of hematopoietic stem cell donation and change the common perception that the process must hurt, the G.I.L team went through a lot. After spending 14 days in Jeju just to complete the proposal and to present it in front of the executive members of Prudential Foundation, the G.I.L team made it to the top 10%. Then they had to carry out their actual plans such as developing mobile games or organizing offline campaigns. “We were very hurt when people think we are a bunch of weirdos asking for blood donation,” said Park, thinking back of the offline campaign in Sinchon. The G.I.L team also went to Hanyang ERICA Campus, Hankuk University of Foreign Studies, and Hyupsung University during the festival season in May. Thankfully, many students were interested in the offline games they had in the booth and gladly joined their campaigns. “I still remember that there were a lot of people willing to register as a donor without any prize” reminisced Jin. Through such hard work, the team was able to have 191 people register as donors and make countless people aware of the patients looking for the 0.00005% chance of finding a matching donor. The G.I.L team is running its offline campaign on ERICA Campus. (Photo courtesy of Park) Changing the world slowly yet surely through games “I know it may sound cheesy and even absurd, but that is my motto.” Said Jin, proudly. After graduating Korea Game Science Highschool and coming to Department of Culture Contents, Jin naturally grew interest in social issues due to the geographic location of ERICA Campus. “I wanted to learn more and even solve the social problems through games because that is what I can do,” explained Jin. He is now working as an intern in a welfare foundation to pursue his roadmap. While offline campaigns definitely improved the general public’s awareness of the hematopoietic stem cell and the donation of it, the team’s main focus was an online game called ‘cell in love’. The player must solve mini quizzes to acquire ‘seeds’ to play the actual game, and if the player gets one quiz wrong, they must read related information on hematopoietic stem cell donation. This might look like one of the ‘educational mobile games’ which are in most cases nothing more than a digitized book in disguise, ‘cell in love’ is actually fun and even a bit addictive to play. As an adorable hematopoietic stem cell, a player has to go through cholesterols in blood veins and reach the girl who is waiting for the player’s donation. From the left, the main page, quiz page, study page, and game play page of ‘cell in love’. The game is available on google play store. Unlike Jin who had passion in social issues and resolving them, Park initially had not had much interest in such issues. “At the moment I was off school, I was looking for some experience. That was all,” said Park. However, a four-month long journey made him acknowledge that doing what one can do to make the life of others better and happier can be fun and inspiring, more than he initially thought it would be. “Now we both feel thankful that we can help others with my not-too-great talents,” said Park. Jin and Park now plans to work on various social issues in the future, utilizing games. Kim So-yun dash070@hanyang.ac.kr Photos by Kim Youn-soo

2017-08 13

[Alumni]To the Next Victoria's Secret of Asia

“80 % of women don’t know their right bra size and face difficulty wearing it,” explained Kim. Sara’s Fit is a custom-made underwear brand that has been established about one and a half year ago and is gaining great support from a lot of women due to its comfortable and modern design. With its 24 different types of categorization method and one-on-one consulting with every customer that takes from half an hour to an hour, Sara’s Fit tries to deliver the right type of underwear for women. Challenges to find a career Although Kim’s initial dream was to become a professor, her dream has changed completely after experiencing exchange student programs in her junior year. “I started to realize that my dream of becoming a professor was to show off to other people that I have been diligent all my life,” said Kim. After the exchange student program, Kim was attracted to other programs that gave her more chance to interact with foreign countries. Still, even upon her graduation, she could not find what she really wanted to become. After graduation, Kim was studying MBA program at the United States, when she realized that there was a lot of start-up booms in the country. “People were not afraid of starting their own business. In Korea, start-ups were yet to be popular then,” explained Kim. Kim is explaining about the difficulties of finding her dreams. Through Kim’s memories of openness of people regarding underwear in the United States, she started to think that accumulating data of customers would become a huge industry in Korea. Since Kim did not major in fashion design, there were a lot to learn from the beginning. “Underwear design is a very secretive field with high entry barriers. It takes years to learn the critical knowledge since there are only a few designers that could make the right designs,” explained Kim. After recruiting one of the best underwear designers in Korea, Kim and her partner have established Sara’s Fit. “Sara seemed to be a very friendly name in Asia which we decided to name for our clients and the consultants at the same time.” Being the Boss Kim has experienced diverse types of careers from MBA, Samsung SDS to KOTRA after graduation. “There was little that an employee could do in terms of making decisions although there were some good things about belonging in such a huge corporation,” recalled Kim. Since Kim has to take care of the funding to expenditure, there is a lot at stake which gives her the motivation and responsibility at the same time. Algorithms that match customers to their perfect-fit underwear is on its way to put to action. Investments are also on its way. Kim has the dream of making Sara’s Fit into the next custom-made Victoria’s Secret of Asia. “Europe and America has a huge market of custom-made underwear. Asia, however, is on its way of developing at the moment,” added Kim. Expanding to overseas market would be the next step for Sara’s Fit. “It’s all planned out at the moment and we are on our way to open up different line-ups for customers of diverse age groups as well,” said Kim. Heartwarming moments exist when Kim’s customers with different body shapes return to the shop and thank her. “It’s not just what you wear. It’s how you wear it that’s also important and a lot of people don’t know it yet so we will try our best to provide the best for the customers.” Guidelines to how to use Sara's Fit (Courtesy of sarasfit.com) "We want Sara's Fit to be the Victoria's Secret of Asia." (Courtesy of Kim) Kim Seung-jun nzdave94@hanyang.ac.kr Photos by Kim Youn-soo

2017-08 07

[Alumni]A Sincere Teacher of Music

The members of a choir are standing in line on stage, singing while exchanging eye signals, presenting graceful harmony. They finish their performance with a big applause. Finally, the conductor turns around and gives a big bow as he listens to the cheers getting louder. In the center of the stage as a conductor, there is Lee Eun-suk (Department of Vocal Music, ’95), who tries his best to live as a true musician. He is not only a conductor of two choirs and two orchestras, but also a singer, and the founder of a choir, Goyang Mixed Choir. An open choir for amateurs Lee is currently the founder and the conductor of Goyang Mixed Choir, which is a choir open for all amateurs encompassing different genders and ages. This choir welcomes anyone who has a passion to sing. However, the choir was not something Lee had planned ahead. “To be honest, I didn’t have a particular vision to make a choir by myself. An acquaintance of mine was planning on a chorus tournament held by Goyang Culture Foundation, and was in need of three choirs. They suggested me to create a choir. I thought it was a great chance and started it since 2014," reminisced Lee. Now, he has great affection towards this choir, and explained that they are preparing for their third subscription concert this year. Lee is explaining the traits of his choir, Goyang Mixed Choir. As the conductor of Goyang Mixed Choir, Lee put great effort into his choir and therefore now has over 60 members. Lee showed great appreciation of the process of teaching the amateurs in his choir. It was his first time teaching people who didn’t have any professional skills, but found it charming. “It was actually fun to set up the people’s voices in the right way. They were curious on the vocalization methods, and were highly interested since my voice was different from theirs. I also felt thankful as they concentrated so much to sing better, and to be a better member of the choir," said Lee. Lee also mentioned of challenges he face as a leader of a choir. “Singing in chorus is a lot different from singing alone. Unlike solos who only have to focus on their own techniques, each individual in a choir has to control their voice and achieve a harmony the conductor intends. However, this is difficult for amateurs since they can easily be swept away by the different voices around them,” Lee explained. He emphasized that conductors in amateur choirs should give the members motivation and a sense of purpose, instead of making a forceful atmosphere. “Fully understanding their situation is one of the virtues a conductor should have,” Lee asserted. Living the life of an artist Lee was more of a painter than a musician when he was a high school student. The school choir he attended as a hobby was the only music life he encountered. However, through his senior who performed in an opera, Lee saw the backstage of an opera by chance. He was fascinated by the actions going on behind the scenes. After that, his senior suggested him to sing after listening to his song and Lee eventually worked on it for 3 more extra years before he ended up in the Department of Vocal Music in Hanyang University. After graduation, Lee made a debut in Rome. He applied for various contests and auditions to make a living overseas, and was scouted by Santa Cecilia Conservatory of Music. He entered the school to extend his study in songs and received a better result. Despite his age and racial disadvantages, he was scouted by Cecilia Theatre even before he graduated. As the school did not allowed a debut while attending school, Lee resolutely gave up his diploma and stood on stage. After a few years, Lee had to come back to Korea due to personal issues, but he did not give up. He found his way through his talents, continuing his opera life and even working as a conductor of choirs and orchestras at the same time. "Music should be enjoyable to both professionals and non-professionals." Now Lee is both an outstanding singer and a conductor in Korea. However, he is still modest when he describes himself. “I am fully aware that I am not perfect. Therefore, I just try to do the best I can, testing my limits everyday”, Lee adverted. He also mentioned he wants to work in a more professional organization, but still wholeheartedly showed his passion towards his work. He constantly emphasized the interests he has towards assisting the members to achieve what they want. “I’m curious how long I can maintain this harmonization with the members. I don’t have a lot of intention to fulfill something in terms of music. I simply wish to maintain this positive relationship with my members for a long time,” said Kim. On Jung-yun jessica0818@hanyang.ac.kr Photos by Choi Min-ju

2017-08 07

[Alumni]Engineer Publishing a Dictionary

Living in a country where you do not speak the language can be one of the most challenging things in the world. There is a proud Hanyangian who overcame the difficulty and even made a dictionary of the foreign language. Kim Woo-taek (Department of Automotive Engineering, '02) published ‘Cambodian-Korean- English Korean-Cambodian- English Dictionary’ which contains more than 40,000 vocabularies in September 2014. First person in the world to publish Korean-Cambodian dictionary “I never dared to make a dictionary from the beginning,” said Kim. Coming to Cambodia without speaking the language, he had to study hard to communicate with the locals. As private education was not an option at the moment, Kim chose to learn the language by himself and started reading newspapers. Kim symbolized the letters in his head while reading the paper. “I still get some pronunciations wrong because I learned the langauge through reading”, reminisced Kim. After a while, he was able to read documents without having to look for dictionaries. He kept notes on the vocabularies he does not know while studying in such way, and his notes became a valuable asset in publishing the dictionary. Kim and his wife, Som Sopheap is holding Kim's three publications. (Photo courtesy of Kim) One day, he wanted to make a good use of all the data he has. He visited every bookstore in Cambodia and bought 20 dictionaries, then typed them page by page for four years. It took much longer than his initial estimation, but with passion he invested his nights in the work. For a person who has no professional background knowledge, it was not easy to match Korean and Cambodian dictionaries with the accurate nuances. One of the most arduous works in the progress was writing pronunciations of Cambodian words in Korean because the two languages are phonetically different. Kim and his friend are standing infront of a church in Kampot, Cambodia. (Photo courtesy of Kim) ខ្ញុំស្រឡាញ់អ្នកកម្ពុជា។ (I Love you, Cambodia!) As an answer to the question ‘Who helped the most in publishing the dictionary?’, Kim told it was his wife without any hesitation. Kim’s wife, Som pronounced the words and edited the dictionary with Kim for about a year. “She helped me with all the hard works,” said Kim. It is not only his wife he loves about Cambodia. Kim explained the country as the place where you “give and help, instead of fight and win”. Leading a happy life being his utmost goal, he has been living in the country since January of 2009. From the love of the country, Kim published three other books ‘Cambodia Tour Guidebook (2005)’, ‘Cambodian Tourist Attractions Through The Lens (2017)’, and ‘Guidebook on Cambodian Agriculture (2014)’. His publications are popular in both countries, and the dictionary is considered as a must-have among Koreans in Cambodia, and Cambodians who are aiming to get a job in Korea. Transferring agricultural technology While running a tourism business in Phnom Penh, Kim is also keeping himself busy with KOPIA (Korea Program on International Agriculture). He works as a PR agent in the organization, transferring advanced Korean agricultural technology to Cambodia. Also, under KOPIA, Kim operates Cambodia Agriculture Information Center. “I am happy that there is something to do and someone who needs me” said Kim. As an engineer, CEO, husband, PR agent and publisher, Kim blueprints a future where he can be a bridge between Korean and Cambodian agriculture. Kim So-yun dash070@hanyang.ac.kr

2017-07 31

[Alumni]Introducing Tyle, a Card News Designing Tool

Card news is a combination of texts and images in one sight, visualizing the message with the goal of enabling easy reading and understanding. Concise condensation of information in the form of storytelling could be effective when used properly, giving rise to the new contents format of card news. As it looks brief and simple on the surface, production of card news is sometimes undervalued, despite of efforts needed from planning and organization to designing. Skills, of course, would help to make a distinguished card news, but designing is another story which requires more than just technical abilities. Lee Hueng-hyun (Department of Advertising and Public Relations, 10’), has created a card news designing service for those who are nonprofessional marketers and dubbed it Tyle. Lee Heung-hyun is the creator of card news desining tool, Tyle. Two defeats, one victory “I was expecting a great hit, because I had a good feeling with my business partner. However, miracle didn’t happen that easily,” he sighed. Lee and his friend Woo Hyuk-jun first started a small joint business by the name of Tubloo in 2014, which was a small enterprise developing application software. The first two software business Tubloo launched were failures, as Lee boldly expressed. The first business was of children’s animation and the next one of contents platform—neither of which was successful. However, their third one Tyle was different. Tyle is a card news creating service where by simply entering texts and choosing designs, the user could reap a finished outcome of desired card news. It is geared towards people who are non-professional in designs, lessening the trouble of appealing to the aesthetic. Automation of production greatly increases usefulness and practicality, not to mention convenience and ease. The name Tyle was derived after a long contemplation of looking for an uncommon word, as an attempt to exclude all other services in the search engine when searched. Though it contains no extraordinary meaning, the significance is that it suits the service and the businessmen are satisfied. “Me and my partner were so enthusiastic at first that we thought anything we create could be a big success. However, after the two previous failures, we realized the two of us aren’t that special,” confessed Lee. The duo wanted to provide a service that was original and out of box, with the ambition of starting a new trend. They focused on what the market demanded, instead of focusing on what they want to do. The two defeats taught them that they should chase their abilities. In the interim, the idea that designing belongs solely to the professionals occurred to them, providing a raw scheme. This developed into the idea of Tyle, which targeted marketers who are not professional designers. "Not all combination of texts and images become a good card news." Still on the journey “We were on our own when planning for the project but we had a lot of help from professional designers with their counseling when creating the designs of the card news,” explained Lee. The current Tyle is said to be the sixth prototype model, because it was far from perfect in the beginning. It is hard to tell how long it took to create Tyle because rough sketch was virtually done in one day and it could be the finished product. It is all about improving and adding extra function to make the service better afterwards, which still goes on even today. In order to create an effective, more compelling card news, Lee pointed out a few tips. First, it is important to understand the true advantage of card news to reach its full potential. As it is a visualized message conveyer, using too much texts is absolutely not recommended. Moreover, choosing appropriate topic is crucial. If the content requires long texts and sentences, putting them in card news can be pointless. It should always be concise and easily readable. Lastly, understanding the main objective of creating card news must be fully identified. It will help to bring up the intended effect. “Jumping from 1 to 95 is achievable, but that last leap of 5 is never-reaching. I want Tyle to be outstandingly exceptional and superior, not just cool to use. I want to improve the service and fill up the remaining gap to reach 100 by adding and upgrading the quality of designs,” planned Lee. "Tyle is ever-improving!" Jeon Chae-yun chaeyun111@hanyang.ac.kr Photos by Choi Min-ju

2017-07 31

[Student]Cross the World, Hanyangians!

The last day of finals end with the submission of the exam paper and the break begins. Students of Hanyang prepare for their break in all different ways, while there are a few who are packing their bags for travelling. News H met the travelers of Hanyang to share the joy of their journey. America, the land of dream “Travel is an opportunity to broaden my perspective.” “My school club members and I planned out our trip to America together,” said Jang. Her trip route was focused on the western states, especially on Grand Canyon. “I had great experience at America because it had a marvelous nature gifted but at the same time, developed its own culture and expressed it through modern places like Universal Studio,” said Jang. Jang's journey became better together with her friends from school club. (Photo courtesy of Jang) Jang picks her journey at the Grand Canyon as the best moment of the whole trip. “At the Horseshoebend, I felt like I could literally die walking under the burning sun, but when I reached the Antelope Canyon, I was captured by the magnificent beauty of America’s nature,” reminisced Jang. Jang strongly recommends other students to travel around the globe, because the four years at university could be the last moment people are young and free. “When we enter the world called society and start focusing on our careers, we might not be able to take a trip whenever we want to. So, let’s have fun while we can!” India, the holy world of Ganges “Travel is thirst. No matter how much I travel, I need more of it.” “I worked and saved money everyday for this trip. It was worth it,” said Kim. In the first week, Kim enjoyed the hot sunlight of India with her high school friends. In the vast continent, Kim had to utilize every possible transportation for her journey. “First, we took Indian cab, called Rickshaw, which is simply a bicycle. But the drivers deceived us with the price which made us fight against him and be thrown out in the middle of the street,” laughed out Kim. “Then we tried taking regional planes, sleeping buses, and night train, which tired us out completely,” said Kim. Kim was a superstar at India. “Indians were interested in a small Asian like me. Kids and families came up to me for a picture and a handshake. I have never been this popular!” chuckled Kim. This popularity helped Kim to bargain for price at markets. “When the seller asked for the price, I claimed for the 10% discount of the original price, and they usually accepted it. Please, don’t pay the full price when you visit India,” recommended Kim. Journey at India as a girl was the continuity of tension for Kim. “The day I arrived at India, there was a news on a foreign woman getting raped near the Ganges. This alerted us to rush to hotel right after sunset and always be careful of our security,” reminisced Kim. For Kim, travel is the source of energy. (Photo courtesy of Kim) Making new friends and contemplating on her life on the Ganges river became some of the most precious memories for Kim. She suggests to take a ride at Chulsoo’s Boat on the Ganges. Chulsoo is a Korean name which a travel writer Han Bi-ya of World Vision entitled for an Indian businessman on the Ganges. “Witnessing how the life and death coexists on the Ganges threw me some philosophical questions. I could see people taking bath, washing clothes, and floating dead bodies for funerals at the same time,” said Kim. “However, cows randomly swimming across the river while inquiring myself of philosophy was also a funny moment,” laughed out Kim. Kim suggests other students to make a bucket list for travelling and conquer each item off during the college years. “I think being a college student is standing on a thin boundary between a child and an adult. Perhaps, this is the only moment we can question about the future and ourselves deeply. These questions are often answered when we travel!” China, the endless wall of magnificence “Travel is arbitrary suffering. Because it is worth it.” “Simply saying, I was lucky to have a friend to accompany with, because he knew a lot about China,” said Lee. Lee’s friend has experience of living in Beijing, which helped them to plan their traveling routes easily. Lee’s trip was to go through at the Great Wall, the Forbidden City, Summer Palace, and the Temple of Heaven as quick as possible. “China had the pro-working class policy which stabilized and lowered the public price. So only with the money I saved from my allowance, I didn't had to move around in a tight budget,” reminisced Lee. "Feeling the history of thousands of years in China was quite of an experience!" (Photo courtesy of Lee) Even with the cheap drinks and street food, Lee said that he sometimes was deprived of Korean food. “The unique taste of Chinese food intrigued me at first, but sometimes I was in need of spicy Kimchi,” laughed out Lee. He was also overwhelmed by magnificent architecture of China. “China is close to Korea and is cheap to travel around. I suggest to take a visit. Besides, we are university students who can legally travel twice a year thanks to break!” Kota Kinabalu, where sunset differs everyday “Travel is impromptu. It is the privilege of a college student.” “In the song of 10cm, a famous South Korean band, the word Kota Kinabalu came up and that was the sole reason I left for travelling,” said Park. His original plan was to take a trip with two of his old friends and enjoy various activities and hot sunshine at the beach. “Studying everyday is a dull life. So I decided to visit Kota Kinabalu with relaxing routes of stopping by one beach per day,” reminisced Park. Stopping by a beach and feeling the nature overwhelmed Park everyday. (Photo courtesy of Park) As a college student, preparing for travelling expenses was one of the nuisances. However, Park says that is also the fun of a spontaneous trip. “Since I’m just a university student, I was able to get financial support from my parents for this journey which enabled me to enjoy various activities like paragliding and skin-scuba diving at the Tanjung Aru Beach,” smiled Park. His suggestions for the travelers of Hanyang were to make sure that the public security and transportation are safe and try out as many food as possible. “Please try out butter dipping shrimps and chili-crabs, when you visit Kota Kinabalu!” Europe, the world of dream and adventure “Travel is a dream. Before travelling, I dream about the trip. During travelling, it feels like I’m dreaming. After travelling, I reminisce the trip like a dream.” (Photo courtesy of Chea) “I thought that missing this golden time of life as a university student would let me regret for life. So, I just booked for the plane tickets,” said Chea. Travelling in Europe where the public price is high wasn’t an easy decision for her. Chea saved money under one purpose- trip to Europe. “I saved money for a year by tutoring kids at academies,” said Chea. The price paid off. Chea’s 40 days at Europe became the memory book that she can open up whenever she feels gloomy. “I went to Europe with my best friend and we say to each other every night that even the chitchat at the hotel with chips and beer would be missed when we go back,” laughed out Chea. "40 days in Europe passed by like 4 seconds!" (Photo courtesy of Chea) Journey with her best friend taught her to understand and to share same, but special memories with her friend. “We planned out our daily trip a day before at the hotel, which was thrilling. Eating street foods whenever we were hungry or walking to a destination endlessly to save money are something only the youth would do. This trip will be the greatest memories of my 20’s,” said Chea. Chea also suggests students to prepare international student ID for various discounts and use EU trains to save money. In addition, eating street food of that country will let one feel its culture through tongue, she says. “My friend got her phone stolen at Barcelona while eating hamburgers. It was absurd, but we call it a memory. Even a theft experience gleams in my mind as a special memory!” Kim Ju-hyun kimster9421@hanyang.ac.kr

2017-07 31

[Alumni]Constructing Korea’s Food Culture

An ordinary food critic wouldn’t use a phrase ‘overturning tables’ in their reviews. However, a special food critic did. In the era where various social contexts influence all criticism, Lee Yong-jae (Department of Architectural Engineering, ’01) bravely expressed his opinions solely based on his thoughts through a book, The Dignity of Korean Dishes. Through his book, he emphasized his unique thoughts desiring for an improvement in Korean dishes. The dignity of Korean food On the 16th of June, a new book full of criticism on Korean dishes was released. “To make it simple, I just wanted to live a better life with better food.”, mentioned Lee. After living abroad and experiencing a different culture towards food, he felt the flaws of traditional Korean dishes. He started having doubts on traditions of Korean food. Lee asked himself, “Do we really have to drink hot soup in a ttukbaegi (an earthen bowl) when it’s obvious that you’ll burn the roof of your mouth? Is this truly a tradition or is it just a habit we never cared to question?” He came up with such unique questions and studied the fundamentals of cooking himself, extending his studies into the book, The Dignity of Korean Dishes. In his book, he points out the shortcomings of Korean dishes explicitly as a true food critic. Throughout his book, he uses expressions other critics wouldn’t commonly use. Lee defines his words as straightforward rather than provocative. “I dislike modifying and making up opinions for my own interests. When interests of people are intertwined, it’s hard to fully deliver the opinions of the food itself.” Lee explained. "Korean food is tasteless" is one of his comments that caught a lot of people’s attention in his recent publication. He explained that there are a number of meanings in this sentence. He asserted that "delicious" doesn’t stand solely for the food itself. “It’s not only the food on the plate I’m trying to assess. The service, plate settings or formality are the aspects that should be considered when assessing food.” The cover of Lee's book The Dignity of Korean Dishes. This is his second book, criticising the problems of Korean dishes. (photo courtesy of Banbi) A born critic Although Lee is currently a food critic who has reputation for having his own firm beliefs, his major can be seen less relevant. He did have an interest in cooking and even ran a blog on it since he started to cook for himself. However as his passion still lied in architecture, Lee left abroad to study further in 2002. He initially wanted to be a critic in architecture, so he had a job in America as an architectural designer. Lee came back to Korea in 2009, with determination to write as a living. He sent articles to numerous magazines, and started a column on architecture. However, as his interests toward food grew more than ever, he started writing various articles on food and came to the position where he is now at, solely concentrating on assessing food. “I continued writing on my blog and tried lots of Korean food, consequentially leading myself into a food critic. I would enter a random restaurant and write on my blog about the food. Then I would experiment on various methods and make the food for myself.”, Lee reminisced. Food = Architecture Lee commented that a plate of food is equivalent to an outcome of construction. “Food and architecture has a lot in common. They both require quite accurate information before they start, and have a three-dimensional visual result. The only difference would come from their durability", explained Lee. He asserted that the two subjects are incommensurable as they are important parts of uisiku (three basic elements of human life in Korea, standing for clothing, and shelter). Lee emphasized the importance of having an objective perspective point of view when evaluating a particular dish. “You have to stay away from the outer, social elements that could affect your judgement. Once you maintain a certain distance, you would be able to solely concentrate on the food you are eating.” Lee pointed out the weaknesses of Korean dishes through this point of view. “Korean food usually doesn’t make a good use of salt. They tend to season the food only through seasonings. Salt and seasonings have their own roles but Korean dishes don’t use this classification.” Lee wishes to promote the food culture of Korea. (photo courtesy of Lee) Changing the perception of food criticism is what Lee wishes to achieve through his career. “A lot of people don’t even realize food can be a subject of criticism. I wish people would be able to break this prejudice and live in a better food culture.” Moreover, he wishes to write more books related to food, such as food for people eating alone. “Food culture isn’t something sophisticated. It’s all about making a better quality of life with better quality of food, and that’s what really matters. I hope I could assist the development of Korean food throughout my career.” On Jung-yun jessica0818@hanyang.ac.kr