Finding One’s Own Image
Image consultant Chon YeaSeul (Korean Literature, ’12)
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Personal color trend still continues in Korea. Personal color refers to the hues that would best match one’s natural colors of complexion, hair, and eyes. According to the color theory, finding one’s personal colors can help people discover their best-suited ways of tyling and makeup. While the concept of personal color originates from Europe, it is now very popular in Korea as well. There are an increasing number of people who would like to receive advice from professional image consultants as that can later make their shopping more cost-effective. This week, News H met with an image consultant from Hanyang University (HYU), Chon YeaSeul (Korean Literature, ’12).
Life as an image consultant
Chon was interviewed in a small yet very cozy and relaxing studio, ‘YEASEUL IMAGE’. “I started working as an image consultant since 2012 and opened up this studio in 2016,” said Chon. “There can be different services image consultants can provide to its customers. I focus on analyzing colors and the body proportion of a customer. Then, I would organize what I have found to tell what colors look best on them and what kind of styling of clothes and hair they should go for, which can greatly help them on special occasions,” said Chon.
“My working days are from Wednesday to Sunday, which are the days when I meet with clients.” There are roughly four kinds of services Chon provide in her studio. It includes color consulting, color, face and body consulting, personal shopping, and makeup lessons. The first two consultations all start off from examining the best and worst color match for a customer. “I use about 50 to 120 color drapes to see what kind of color, different in its brightness, looks best to with a customer,” explained Chon. In a full consultation service, befitting to one’s body shape and ratio, Chon suggests specific shapes of glasses and eyebrows. Also, the styles of clothes and tips are given to customers.
During non-working days, Chon focuses on market researching. “I wander around stores and test on new makeup products or clothes that I can suggest to my customers. I also visit different online communities to see what people like, and why they like it,” said Chon.
From a crew member to a magazine assistant
Before Chon started to work as an image consultant, she had some very unique and different careers. “I loved to be engaged in different out-of-school activities when I was attending HYU. I loved meeting new people and interacting with them and it led me to go on a trip as an exchange student to London. At London, I focused on learning English which allowed me to communicate with even more people and it was like the opening of new world to me,” said Chon. Such experience led her to spend a year prepare for a job in a Qatar airline. After a year of working as a crew member, Chon decided to move on and come back to Korea for a new challenge, being a magazine assistant she wished for since she was very young. “Unfortunately, I had to quit the job in the middle due to the internal affairs of the company. I was very depressed at the time what I should do in my life,” said Chon.
Some of the failures at different magazine companies didn’t stop Chon from keep trying. She soon found out that a lot of the past crew members try out to become what is called a ‘CS lecturer’ in Korea, which refers to lecturers who give lectures at corporates with subjects like how to give proper service to its customers. “In one of the courses, there was a class called ‘image making’ which dealt about how to make oneself more attractive by combining proper colors and stylings. The class itself was very intriguing to me and I realized my past careers go along quite well to become an image consultant,” said Chon.
Continues to challenge
New goal put her right into an action to become a qualified image consultant. To deepen her learning, she again went to London to take courses in London Image Institute. “I thought it was essential for me to go to the place where the concept of personal color is originated,” said Chon. For a month at London Image Institute, with famous Image consultant Lynne Marks, she focused more on learning colors. “At London, I kept practiced categorizing colors and styling different models. I was surprised to see that no two people have same image, everyone looks attractive when their charming points are most emphasized.”
“I think all my different experience added up as a firm base to help me become a better image consultant. At the airline, I learned how to communicate well and treat people more kindly. As a magazine assistant, I learned how even the same products can give contrasting images with different settings, which are all needed qualifications for an image consultant,” said Chon.
There is no settling for Chon, she is still dreaming and preparing for new challenges. “If given an opportunity, I want to participate in styling and image making for K-pop stars, as I always wanted to work for SM Entertainment,” said Chon.
Yun Ji-hyun firstname.lastname@example.org
Photos by Kim Youn-soo
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