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01/23/2017 Special > Special Important News

Title

Representations of Hanyang

Figures Behind the Surface

전채윤

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http://www.hanyang.ac.kr/surl/kOnC

Contents
The word 'Hanyang' can be linked up with various objects and ideas: lion, Korean forsythia, the color blue, the founding philosophy, 'Love in Deed and Truth', the slogan, 'the Engine of Korea' and more. Commingling sundry representations and symbolic images together, the symbol and the character of Hanyang University play a major role in establishing the identity of Hanyang more distinctly and uniquely as a university. Underneath the character mark lies the designers of the Hanyang logo- the Design Management Center, which has been managing the symbol of HYU, and Kim Yoon-shik (Department of Visual Package Design, '07), who designed the logo of Hanyang that resembles a lion’s face. Additionally, Jang Dae-jin (Department of Advertising and Public Relations, 4th year) has sketched buildings of our campus and produced them into postcards, which are distributed at occasional events by the admission office or the promotion team.
 


The evolution of Hanyang’s logo

A symbol of a university portrays the school’s identity, vision, and tradition, which altogether represents the university itself. It greatly contributes to formation of University Identity—the symbol mark and the logotype—that summarizes the overall characteristics and values of the school. The Design Management Center has been in charge of designing and managing the logo of Hanyang University since its establishment in 2005, ultimately aspiring to make Hanyang a brand and increase the competitiveness of the university. The center not only plans and manages Brand Hanyang, but also navigates the application of the University Identity, arranges school events, and consults promotional images of the school.

The logo of Hanyang University has gone through three major changes, adding additional meanings in each phase. The first stage of the logo includes the word Hanyang in Korean, framed by the Chinese character meaning ‘head’ and ‘big’. At this stage, the logo failed to contain more of the school’s philosophical aspects, which necessitated the second logo to be more comprehensive. Commemorating the 37th anniversary of the school’s establishment, the symbol contained the school’s founding philosophy, the founding year, and the symbolic flower. The overall shape of the symbol evolved to be round, indicating an active campus. At last, the newest logo was formed in 2009, on monumentalizing the 70th anniversary of Hanyang's founding. The new version took the implication of the logo to the next level: the round shape symbolized Hanyang’s embracing love towards mankind, and the letter 'Hanyang University' on top connotates Hanyangians’ direction towards the global stage.
 
Logos are visual images of the school's values, philosophy, and purpose.
(Photos courtesy of the Design Management Center)

From creativity to innovation

Another form of Hanyang’s logo was designed by Kim Yoon-shik in 2011, exhibiting the word 'Hanyang' in Korean as a lateral view of a lion’s face. Kim, as the vice president of his department, was given the duty of sketching the design of the department’s flag. He started out with a determination that the lion image must be included. Then coming across a similar idea of his senior’s, he differentiated and designed a lion’s face with the word 'Hanyang' in Korean. Receiving rounds of applause for his work, Kim was offered to expand the usage of his logo, eventually rendering it the school’s official symbol.

“I was simply honored and thankful that my design was regarded with such dignity. I intended to use Korean letters to create this design, hoping to enlarge the language’s scope in artistic domains. One thing I hope is to not set a restriction on designing other schools’ symbols by using Korean letters, simply because our school already made a preceding one. Nonetheless, I made the lion’s facial expression appear fierce and spirited, to indicate Hanyang’s vigorous and strong pride,” remarked Kim.
 
Kim's design of Hanyang symbol.
(Photo courtesy of Hanyang University)

 
Views of Hanyang on postcards

On top of the cherished symbols, Jang Dae-jin also contributed to Hanyang’s promotional aspects, sketching various views of the university’s buildings and producing them as postcards. He filled his notebook page by page in his spare time during his military service and sent it to the school’s promotional team, which selected a number of them and turn them into postcards. Jang’s drawings not only show his love for Hanyang University, but also manifests his passion for drawing as an urban sketcher. Jang possesses incredible drawing skills, which he hopes to use as a driving force toward his ultimate goal- to promote the beauty of Korea abroad and to draw many different cities worldwide in his notebook.
 
Postcards of Jang's sketches portray the Hanyang campus.
(Photo courtesy of Jang)


Jeon Chae-yun        chaeyun111@hanyang.ac.kr
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