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01/01/2018 Interview > Student


Creating a New Package

Choi Gi-jun (Communication Design, 4th year)


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Another year has passed, and people are starting the year with a new determination. In the midst of these determinations, a student is firmly walking his way towards his goal. Choi Gi-jun (Communication Design, 4th year), focused on package design during his time as a university student and is reaching towards his own star, as a succesful designer.

Designing his talent
The area of ‘package design’ is not a very familiar field with most people. “Package design includes everything that covers a product of any kind,” began Choi. Package design is a field within design, that includes the practical package of anything; not only the design itself, but also the shape and the materials of the package. The final output can give totally different impressions according to the materials one uses. Package design is a complex task since the design is not the only implementation the designer must consider. They have to firmly consider the practicality as sturdiness is required in consonance with the fragileness of a product, and the ambience of the material also needs to be taken care of depending on the traits of a product.
Choi is explaining about the field of package design in a cafe near ERICA campus.
With this skill, Choi participated in the Korea Design Exhibition with his novel idea. He designed a travel kit when Zika virus was a hot issue in Korea. “Various international viruses flow into Korea as tourists are increasing day by day. However, simple hygiene kits can actually protect against most of these viruses, and, therefore, I created an idea suited for students like myself,” explained Choi. He designed a hygiene kit which is very affordable, which targets students like him. Through this idea and design, he was able to win the special prize in the student field exhibition.
He also participated in the Design Sharing Project, which was a type of talent donation. This project led to a win-win game, linking students with small businesses and city-run organizations. Students are able to learn more about the actual field of their studies, and the organizations can receive help from the students they wouldn’t have been able to receive otherwise. Through this project, Choi redesigned the sesame oil created by the Ansan Senior Club, ‘Premium (Myeong-pum) Oil’. His work resulted in a 204 percentage increase in sales. However, it wasn’t only the organization who took benefit. Choi reminisced, “The design inevitably has to change according to the target of the product. I was able to learn the details of the methods required through this program, leading towards the development of my own skills at the same time.”
The design Choi created in the Korean Design Exhibition and the Design Sharing Project
(Photo courtesy of Korean Design Exhibition and Ansan Senior Club)

Packaging his life beautifully
A designing career was not certain until he stepped into university. “I was initially interested in stage design as a high school student. That was the only area I actually experienced, and that was the very reason I wished to major in it,” explained Choi. He first encountered the field of package design through the recommendation of his teacher. He was captivated by the fact that he was able to make a three-dimensional design instead of a two-dimensional design as he had continuously done. However, after his entrance, he had his ups and downs. “I hit a slump as the years passed in university. As we continuously experience and observe various works, the level of our expectations gets higher. However, there is a certain point that my hands cannot satisfy my eyes.” He worked even harder during his slump. He believed the only method to get out of a slump is to practice as much as he can. He showed his works to others to receive feedback and repeated modifications until he was able to materialize his works through his intention.

Choi will continue his design career with his enthusiasm.

Now his goal is to become a respected designer in the area. He is already in the midst of preparing his portfolio and has his firm interests in mind. “I want to make packages related to food. There are certain organizations I’m interested in. When you see their designs, you can tell if they showed concern in design or not.” He also added that he wishes the treatment for designers could improve as well. “The social recognition for designers is still low in Korea due to the lack of workplaces for designers. I wish this problem could be solved in the near future,” wished Choi. 

On Jung-yun
Photos by Lee Jin-myeong
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