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01/08/2018 Interview > Student


Winners of I·SEOUL·U Storytelling Competition

Story of Seoul made from two people's imagination


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Two proud Hanyang University (HYU) students won first place in the I·SEOUL·U storytelling competition. It is hosted by the Seoul Metropolitan Government with its total prize money mounting up to 20 million won. Choi Hyun-jun (Entertainment Design, 3rd year), and Nam Jung-yeon (Communication Design, 3rd year), a close friend within the College of Design, teamed up for their first competition ever and were honored with the crown.
From the left, Choi Hyun-jun (Entertainment Design, 3rd year), and Nam Jung-yeon (Communication Design, 3rd year). They were both interested in design from a young age.

For the first time in forever
The I·SEOUL·U storytelling competition is a part of Seoul's effort to promote its brand name: I·SEOUL·U. Its participants can depict their very own unique story about Seoul through a video, article, or poster. Nam and Choi chose video as it is Choi's major in school. There were a total of 625 pieces submitted, with one first place award, three second place awards, and six third place awards. Although lots of design college students participated in such competitions, it was the first time for both Nam and Choi to participate in one. “To be honest, I was afraid before. I was not sure of my own abilities,” mentioned Choi. Beginner’s luck or not, Choi and Nam showed perfect teamwork throughout November when they prepared for the competition. “People always ask us if we ever had conflicts, but we never had one,” smiled Choi. As a pair of close friends, they both mentioned that having someone to watch over and support one another was the key to completing their video. Choi, majoring in entertainment design, did most of the editing work. “Although putting 3D into videos is not part of my curriculum, I was able to self teach myself through a video society ‘Intro’ in our school,” said Choi. Nam, on the other hand, brainstormed with Choi and edited pictures and graphics in the video.
 Take a look at Choi and Nam's ingenious story.
(Video courtesy of Choi and Nam)

The hardest part of the production was the filming. Because the team had to rent a 4K camera, they had to fit all of their filming schedule into one day. Considering that the sites were dispersed all around Seoul, they had to begin in the early morning, use time in its utmost efficiency and wrap up before sunset. The time lapse sunset in the video was taken by the team in the peak of Inwang mountain for four hours. When asked about the source of their brilliant ideas, Nam answered, ‘lots of brainstorming and our imagination.’ For instance, Nam always used to think, ‘what if there is another reason for people walking in the street?’ and they came up with an idea of magnets pulling people around in the streets. “The whole point of the video was to visualize the extraordinary reasons behind ordinary activities in our imagination,” said Nam.
Creativity to gravity
The inspiring ideas of the team was the crucial reason for attracting the minds of people. The winner of the I·SEOUL·U storytelling competition is first decided on the professionals’ evaluation on creativity, art, aptness to the topic, and utility. Then, the remaining 40% is up to the people’s choice. We do not know exactly how many votes the team received, but assuming from the results, Choi and Nam must have caught people’s eyes with their original ideas.
"There was no secret recipe for overcoming hardships. We just bore with it. Pulling all-nighters is a usual thing for design students anyways," said Choi. 

When asked about the usage of their prize money of 5 million won, both plan to spend the money on purchasing devices related to their major. Nam would like to purchase a tablet so that she can enhance her productivity during the semester, and Choi plans to buy a camera, supposedly a choice based on the difficulty they had filming videos the past month. Choi and Nam would like to challenge once again in a competition, as they find each other a perfect teammate. Right now, however, they have their hands busy on their internship. “I am learning a lot, managing a project from A to Z. Making a video for my school project and for a client are two very different jobs, but I enjoy it,” mentioned Choi, with a smile on his face. Both plan to proceed in their profession according to their major. With the passion and ability they have now, they have a bright future ahead.

Kim So-yun
Photos by Choi Min-ju
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