Spreading Awareness Through Entertainment
Award winning Hanyang team at the Prudential foundation contest
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A team named Game In Love (G.I.L) won the 2nd place in the Contest for the Good by Prudential Foundation of Korea recently. News H met the team leader Jung-woo Jin (Culture Contents, 4th year) and one of the team members Park Myung-yong (Culture Contents, 4th year) to hear about the details and motives that made such result possible.
Have you ever heard of hematopoietic stem cell before?
This is the question both Jin and Park has been repeating on and off line for the past 4 months. To raise awareness of hematopoietic stem cell donation and change the common perception that the process must hurt, the G.I.L team went through a lot. After spending 14 days in Jeju just to complete the proposal and to present it in front of the executive members of Prudential Foundation, the G.I.L team made it to the top 10%. Then they had to carry out their actual plans such as developing mobile games or organizing offline campaigns. “We were very hurt when people think we are a bunch of weirdos asking for blood donation,” said Park, thinking back of the offline campaign in Sinchon.
The G.I.L team also went to Hanyang ERICA Campus, Hankuk University of Foreign Studies, and Hyupsung University during the festival season in May. Thankfully, many students were interested in the offline games they had in the booth and gladly joined their campaigns. “I still remember that there were a lot of people willing to register as a donor without any prize” reminisced Jin. Through such hard work, the team was able to have 191 people register as donors and make countless people aware of the patients looking for the 0.00005% chance of finding a matching donor.
Changing the world slowly yet surely through games
“I know it may sound cheesy and even absurd, but that is my motto.” Said Jin, proudly. After graduating Korea Game Science Highschool and coming to Department of Culture Contents, Jin naturally grew interest in social issues due to the geographic location of ERICA Campus. “I wanted to learn more and even solve the social problems through games because that is what I can do,” explained Jin. He is now working as an intern in a welfare foundation to pursue his roadmap.
While offline campaigns definitely improved the general public’s awareness of the hematopoietic stem cell and the donation of it, the team’s main focus was an online game called ‘cell in love’. The player must solve mini quizzes to acquire ‘seeds’ to play the actual game, and if the player gets one quiz wrong, they must read related information on hematopoietic stem cell donation. This might look like one of the ‘educational mobile games’ which are in most cases nothing more than a digitized book in disguise, ‘cell in love’ is actually fun and even a bit addictive to play. As an adorable hematopoietic stem cell, a player has to go through cholesterols in blood veins and reach the girl who is waiting for the player’s donation.
Unlike Jin who had passion in social issues and resolving them, Park initially had not had much interest in such issues. “At the moment I was off school, I was looking for some experience. That was all,” said Park. However, a four-month long journey made him acknowledge that doing what one can do to make the life of others better and happier can be fun and inspiring, more than he initially thought it would be. “Now we both feel thankful that we can help others with my not-too-great talents,” said Park. Jin and Park now plans to work on various social issues in the future, utilizing games.
Kim So-yun firstname.lastname@example.org
Photos by Kim Youn-soo
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