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11/27/2017 HYU News > Student

Title

Step by Step, Changing the World

Students from the Social Innovation Lab of Hanyang Business Lab

온정윤

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http://www.hanyang.ac.kr/surl/M94Q

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‘Changing the world’ might seem as a rather abstract goal to achieve as a university student. On the third floor of the Business School, there are 25 student interns whom are here for a semester in the Hanyang Business Lab to actually achieve this dream. Lee You-jin (Business Administration, 3rd year) and Yun Jeong-ah (Chinese Language and Literature, 4th year) were in the midst of reaching their goals through two missions: ‘Artist Tak’ and ‘Mindful Laundry’.


Supporting students with ambition 
 

Hanyang Business Lab is one of the characterized programs of the Business school for students to better prepare themselves for the Fourth Industrial Revolution and to better experience the practical affairs of business. There are seven different labs in this program, starting from Artificial Intelligence to Quantitative Analytics. As the second semester’s members, Lee and Yun are working within the Social Innovation Lab with two other members led by professor Shin Hyun-sang. They work to make a platform that could positively influence the society and are therefore specifying their wishes through the two projects.

 

From an individual artist to a platform
 

Lee spends the whole day in the lab, creating better ideas for 'Artist Tak'.



Lee is the manager of a facebook page ‘Artist Tak’, (Click HERE) which is a branded platform of Tak Yong-joon who became an artist after a general paralysis. “Tak suffered from a general paralysis after his honeymoon when he was 29. Most suffer depression after they are paralyzed. Unlike most people, he instead started drawing with the strength of his shoulder, which was the only part of his body he could freely move,” explained Lee. Although he drew over 1500 pieces of art, he couldn’t make a living due to the lack of promotion and acknowledgment. Therefore, Lee, along with her teammates, created a platform that could become a sustainable profit model.
 

They started off from scratch to brand talented individuals, solely with the concept of 'everyone has a special talent'. “We first started through naming the brand along with designing the logo. Since the platform we were planning to design was an individual rather than an enterprise, we had difficulties in systemizing it,” reminisced Lee. After studying illustrations for this job, she herself made a logo that configurates a person drawing on a wheelchair and created a facebook page to better advertise this brand. They also sold his work at the 17 Hearts Festival held in HYU to better advertise it.

 

The logo of 'Artist Tak' on the left, and a picture of the postcards they sold in the 17 Hearts Festival on the right.
(Photo courtesy of Lee)

 
 

In accordance with Tak’s request, they are donating a certain portion of their profits to NEXON Purme Children’s Rehabilitation Hospital to help those facing similar difficulties. Throughout the interview, Lee showed her desire for Tak to continue on with this platform for his living even after this project ends. “I wish we could make a system stable enough so that he could carry on this project easily by himself,” wished Lee. Her final goal is to make a social impact with less priority in making a profit. Lee commented, “My final goal is to become a CEO of a social enterprise. As for now, whatever I do after I graduate, I want to be in a position where I could give a positive influence on the society.”

 

Washing off your depression
 

"Someone who had the same experience can better understand them."



“I myself suffered from depression in my early twenties,” Yun started off. “I visited various counselling centers and attended in school programs to overcome my insecurities but suffered from recurrences.” She had a thirst for helping the students in similar situations and therefore decided to take a scientific and systemized approach towards this matter. She applied ‘cognitive therapy’ into a platform to help those with depression to acknowledge their own status and recover the symptoms through their own cognitions. She created a facebook page named ‘Mindful Laundry’ (click HERE) and provided three steps in this model. First of all, she created videos for an entry, then introduced a mental inbody test so that the testers could be cognitive of their own state. As the last step, she intends to make gatherings between people with similar symptoms, to provide positive synergy.


Yun’s idea is already being acknowledged in the society. She won a prize through this idea in the SBCA (Social Venture Competition Asia) held on the 10th. However, her duty isn’t as easy as it seems. “I take care of all of the activities required to maintain this platform. I create and visualize all the ideas needed and manage the facebook page by myself. The biggest difficulty definitely arises from the lack of manpower,” commented Yun. She added that she wanted to continue on this project even after this semester to achieve her goal. “A lot of people are suffering from depression in the current society even though you don’t reveal that fact in the first place,” commented Yun. She wishes to become a cozy nest for those in need of help.
 

The four students of the Social Innovation Lab. They are still in the midst of achieving their dreams.



Continuing different projects with the same goals, all members of the Social Innovation Lab are still working day and night to change the world in their own ways. A society where people can live with a hope, a society where people can easily reach for a hand is what they will be working on. We always have a better tomorrow ahead of us, thanks to these students with motivation.



On Jung-yun         jessica0818@naver.com
Photos by Kang Cho-hyun

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