Jang Ki-min’s Design Economy Changes The Way We Think
Jang explains his new book <Why Is Hongdae Filled with People Not Attending Hongik University?>
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Jang Ki-min (M.S. in Industrial Design, '12) is a Hanyang alumnus who aspires to present to his readers the revolutionary change we can make in our everyday thoughts. His new book Why Is Hongdae Filled with People Not Attending Hongik University? was published under the premise that our minds are trapped within conventional perspectives, and, through his book, Jang argues how important it is to think outside the box by giving his own interpretations of design and economy.
On writing the book
Jang is a pioneer in the study of the concept "design economy." After writing numerous columns for Maeil Business Newspaper, Kookmin University, and Myungji University on the topic of design economy, Jang said he decided to combine all his columns and make them into a single book.
When he first wrote the script and sent it to publishing companies, he worried that no one would call him back for his manuscripts. However, 20 companies contacted him wanting to publish his book, and within the week of its publication, the book became one of Kyobo Book Centre’s bestsellers.
Why Is Hongdae Filled with People Not Attending Hongik University?
The book starts with an interesting title, which is also the essence of one of the 47 economic theories introduced in the book, cognitive economics. “No one in South Korea thinks twice about having their meeting place be Hongdae. However, people hesitate to meet in other areas such as in front of Korea University." According to Jang, once the correlation between Hongdae and a so-called "hot place" is manifested, it leads to a conventional and almost unconscious decision of people to go to that place. This then leads to the commercial development of the place, creating a virtuous circle. Likewise, Jang argues that the design is not "to decorate." Rather, it is "to give meaning." The design - usually of social conventions - reshapes people's thoughts and decisions.
Based on the concept of design economy, the book similarly draws attention to the various business or economic phenomenon occurred by design. By combining design with economic phenomena such as marketing, media, and start-ups, Jang presents the readers with unique ideas and new insights to realize the design economy surrounding them, and urges them to tackle these unconscious choices.
Jang also emphasized the power to think outside the box and to see through the essence of objects to his fellow Hanyang students. Instead of being confined to a limited way of thinking, Jang, as he expresses throughout his new book, hopes that people will develop the strength to think on their own.
Lee Yoon-seo firstname.lastname@example.org
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