ERICA Students Take Action to Revitalize Gyeonggi-do Local Business Districts
Selected at ‘Local business district – university cooperation project’ and receives 25 million won for business expenses
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Hanyang University ERICA Campus, along with five other universities, is striving to revitalize local business districts in Gyeonggi-do.
As a result of the Local Business District-University Cooperation Project selection council held by the Gyeonggi-do Market Commercial Promotion Agency on July 15, where participants included market development experts and professors of colleges of arts, it was announced that they will support the revitalization of local business districts with six universities in the province.
The Local Business District-University Cooperation Project started last year along with the Local Business District Organization Service that the 7th local election in Gyeonggi-do is carrying out, and has the goal of developing a beautiful and unique local business district related to arts and design, in collaboration with universities.
The universities selected for this project are Hanyang University ERICA Campus, Kyunghee University, Kaywon University of Art and Design, Kyungdong University, Daejin University, and Shinhan University, a total of six schools. Each university will be provided with 25 million won for business expenses to facilitate the self-perpetuating ability of local business districts.
This year’s selected projects displayed unique ideas from students and were highly evaluated in terms of commercial district association, ripple effect, and feasibility. Hanyang University ERICA Campus will begin its cooperation hotline with Ansan's University Merchant Association and the ERICA Merchant Association, create a logo composite mark, and produce promotion video clips to revitalize business districts near the university as local community representative attractions.
Gyeonggi-do intended funds to circulate within the local business districts by proving some of the student activity expenses in Gyeonggi local currency which is only allowed to use in Gyeonggi district. This year, the activity expenses have been doubled from last year to allow students to stay longer and work together in local business districts.
Cho Jang-seok, director of the small business department said that “it is significant that local university students and merchants are coming together to identify the problems of local business districts and trying to solve them together,” and that “this project will be a stepping stone to gradually expanding the services of revitalized local business districts.”
Global News Team
Translation by: Park Gyeong-min
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