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The "COVID-19 Dataset," created by Kim Ji-hu of Department of Computer Science (Master, Class of '19) is drawing the attention of Kaggle. ▲ Screenshot of the Kaggle website On February 24th, Kim registered his "COVID-19 Dataset" on Kaggle, a machine learning-based prediction model·analysis platform. The dataset exceeded more than 5000 accumulated downloads on March 6th. On the 3rd, it placed 1st in the category of Most Popular Data on the website. There are more than 130,000 users throughout the world on Kaggle. A dataset is a group of information that is made by collecting, processing, and categorizing scattered information into a form that a computer can understand. This is an essential part of the machine learning process, which teaches Artificial Intelligence. The Coronavirus dataset created by Kim is constructed through a daily report provided on the official website of the Korea Centers for Disease Control & Prevention. Various information related to COVID-19 is organized on the dataset, such as the patients' gender, date of birth, and infection process, including information such as accumulated number of checkups, number of positive patients, and fatality rate. Codes using the COVID-19 Dataset are re-shared on Kaggle. When the COVID-19 Dataset is used, it allows for the creation of a model that predicts how many additional patients will occur during a certain period in the future. It is also possible to predict each patient's possibility of recovery or death, depending on one's age, gender, and previous illness. Additionally, it can construct groups by the characteristics of the patients by detecting abnormal data and separate the patients such as by super spreaders of the disease. Kim mentioned in an interview with Etnews that "it is definitely possible to apply this dataset to other infectious diseases, despite the differences in culture and systems of other countries," and he added that "I hope that Korea will build and model good dataset with the COVID-19 situation and that it is utilized greatly in future emergencies." Global News Team Translated by: Lee Won-young email@example.com
According to the announcement from the Architectural Institute of Korea on November 22nd, Yang Seung-gyu (Class of 75, Urban & Real Estate Development, KEPCO) from the Graduate School of Real Estate Convergence, and Park Joo-hyung (Class of 2012) from the College of Engineering won the Best prize at the 2019 Digital Architecture Competition. Both Hanyang alumns applied for the Digital Design & Fabrication category. Yang Seung-gyu exhibited "Power Equipment BIM VR, AR," and Park Joo-hyung presented "Intensive City." Hanyang University graduates won two of the top three awards in this year's competition, where the grand prize winner is nonexistent. Yang Seung-gyu exhibited the use of digital technology, VR and AR, based on BIM technology to improve the understanding of the officials from the design and construction stages of power facilities and KEPCO office buildings. Building Information Modeling (BIM) is a technology that integrates and manages all information used into 3D shapes and data throughout the life cycle of building design to demolition. Yang said, "I am honored to be awarded at this competition where outstanding works from various fields related to construction (industry, education, and research) were contested." ▲ "Power Equipment BIM VR, AR" was presented by Yang Seung-gyu, an Urban & Real Estate Development major from the Graduate School of Real Estate Convergence. Park Joo-hyung said that his work, 'Intensive City,' intended to present architecture using higher-level intelligence machinery and technology. As the subject of production shifts, from humans to machines, with higher levels of intelligence and performance, Park tried to convey a message that architecture will continue to be planned, produced and replaced in a continuous, single configuration, creating space with tight efficiency. "I am grateful for being highly appreciated, despite the lack of content," Park said. He added, "It is all thanks to Hanyang University's Architecture department, which has provided a high level of education, experience, and opportunities." ▲ Part of the "Intensive City" entry by Park Joo-hyung, an Architecture major in College of Engineering Meanwhile, the 2019 Competition in Digital Architecture (DA2019) is co-organized by the Architectural Institute of Korea, the Architecture & Urban Research Institute, the Korea Appraisal Board, and the Korea Institute of Civil Engineering and Building Technology. Also, sponsored by the Ministry of Land, Infrastructure and Transport, the competition has been held every year since 2000 in order to pioneer new building information fields, promote building information infrastructure, and spread the perspective of building information. The Prizes will be released on this website: (http://www.digital-architecture.or.kr). The Global News Team - firstname.lastname@example.org *Translated by Hyejeong Park
A team of Hanyang students received the Commissioner's award in the '2019 Campus Patent Strategy Universiade Competition' held by the National Academy of Engineering of Korea and the Korean Intellectual Property Office. According to an announcement by the National Academy of Engineering of Korea on the 20th, the Hanyang University ERICA Campus team (Choi Yeong-hwan, Shin Min-ae, Lee Na-yeon) and the Sejong University team received the Commissioner's award, while the Kyungbuk University's team received the Minister's award for the Ministry of Trade, Industry, and Energy. In addition, Hanyang University was named as the university with the most participants, and Professor Kim Jin-gyeong (Materials Science and Chemical Engineering) was included among the 4 professors for the Advisor Professor Award. Celebrating the 12th anniversary of the competition, 28 domestic, representative companies, research institutes, and a total of 1,195 teams participated in this event. The award ceremony will be held on the 21st. The Global News Team - email@example.com
A team of HYMEC students from Hanyang University's Department of Robotics won the Minister of Trade and the Industry and Energy awards at the 2019 R-BIZ (Robot-Business, Idea, Zest) challenge by taking first place in the marketing strategy mission phase, hosted by the Ministry of Trade, Industry and Energy, and the Daegu Metropolitan City, and co-hosted by the Korea Institute for Robot Industry Advancement and the Korea Association of Robot Industry. The 2019 R-BIZ Challenge, held for two days from November 7th at the Daegu Expo, is a robot commercialization idea competition that utilizes locally developed robot parts and products to discover business ideas and marketing strategies. The competition was organized into five categories: △ZERO Mission Challenge for Zeus Industrial Robot, △ROBOTIS Open Manipulator Challenge, △Robo3 Open Platform Self-driving Control Mission Challenge, △Robolink Cordon Self-driving Collaboration Mission, and the △Hyundai Robotics Marketing Competition. The HYMEC team, consisting of students Jeong Seok-hoon (2016’), Oh Min-young (2015’), and Song Ji-yu (2015’) from Hanyang University ERICA Campus' Department of Robotics received the best score after presenting with the theme, "SARO-Store task assistant robot targeting fashion outlets’ in the event titled ‘Hyundai Robotics Robot Marketing Competition.’ The Hyundai Robotics Robot Marketing Competition event is a marketing mission that proposes ideas and marketing strategies on how to apply the new mobile robots planned to be launched by Hyundai Robotics in the real marketplace. For effective promotion, the company carried out missions, such as brand naming of mobile robots, discovering areas for application of mobile robots, and expanding the use of robots. The HYMEC team, who topped the event, was awarded the Minister of Trade Award, the Industry and Energy Award, and 3 million won in prize money. The Hanyang Global News Team - Global@hanyang.ac.kr *WIth translation by Kim Hyun-soo
Hanyang University Startup Support Foundation (head Ryu Chang-wan) hosted the Hanyang Startup Summit to celebrate the 10 year anniversary of its establishment at the Seoul campus, Seongdong-gu, on July 10th. This event was held to reflect on the achievements of the last 10 years and to have a time for unconstrained communication among the entrepreneurs. Hanyang University Startup Support Foundation was established to instill a sound entrepreneurial spirit in entrepreneurs and to prepare them with techniques learned from field experience and the practical wisdom of seniors. Hereafter, the phase-tailored incubating system consists of startup education, startup training, networking, startup incubation and investment, and entrepreneurial spirit research and cooperation. As a result, Hanyang University is standing firm as the nation's best startup university, ranking 1st in the nation for 4 consecutive years for producing the most student entrepreneurs, and placing 1st among domestic universities to graduate alumni CEOs and initial startup companies under 7 years. The head, Ryu Chang-wan, said, “Many regards and much encouragement of alumni entrepreneurs is necessary in order to create an environment for junior founders to reveal ideas freely and challenge themselves.” He went on to say, “We will strive to establish the startup ecosystem of Hanyang University, so that juniors that follow inthe footsteps of senior business people can later contribute to cultivating startups of younger generations.” Meanwhile, approximately 150 people, including the chairman of the board of Hanyang Academy Kim Jong-lyang, alumnus venture business people, and student entrepreneurs, attended the event. ▲Alumni venture business people and student entrepreneurs are taking a memorial photo at the Hanyang Startup Summit held to celebrate the 10 year anniversary of the Hanyang University Startup Support Foundation, at the Seoul campus on the 10th. Translation by: Kim Hyun-soo
Pictured above is Hanyang student Khishgee Boldsukh. (Photo courtesy of Kyunghyang Shinmun ) Mongolian national, Khishgee Boldsukh (Physical Education 18) is currently building his hopes of becoming a national player for the basketball club of Hanyang University. He has been in Korea for 10 years and has passed the naturalization test to acquire Korean nationality under the name, "Lee Keun-hwi" at the end of this month. He was living with his grandmother in Mongolia, but when she passed away, he legally moved to Korea with an F-3 visa in 2009. He has been interested in basketball since his childhood. After entering the school in Saehwa Elementary School in Changwon, South Gyeongsang Province, that is when is initial love for basketball began on the school yard playgrounds hooping it up with friends. Afterwards, as a basketball player at Pallyong Middle School and Masan High School in Changwon, he played hard by scoring double digit points in each game. Last year, only 40 high school basketball players from Korea participated in the Korea Basketball League (KBL) Youth Elite Camp, where special training is given by outstanding coaches in Korea. However, he has also faced many hardships along the way. He could not participate on the court because he was a foreigner at the National Youth Sports Festival and the National Sports Festival because only athletes with Korean nationality can play in these competitions. Not having had physical training experience, he also had a hard time getting into a college athletic program. Also, his injuries were not covered by insurance, making it more costly to treat them. Nevertheless, Khishgee Boldsukh did not give up. To mark the Taegeuk symbol, he entered the department of physical education at Hanyang University this month through a special admission exam. Seeing the growth potential of Boldsukh, Hanyang helped him enter the university. With the height of 18cm and a weight of 87kg, he possesses quick feet and long-range shooting ability. Jung Jae-hoon, the director of the Hanyang University basketball team said, "he has range and accuracy shooting from long distances." Concluding a long journey of hoop dreams to Korean nationality, Khishgee Boldsukh stated, "I am interested in domestic basketball, and I will achieve my dream."
‘Changing the world’ might seem as a rather abstract goal to achieve as a university student. On the third floor of the Business School, there are 25 student interns whom are here for a semester in the Hanyang Business Lab to actually achieve this dream. Lee You-jin (Business Administration, 3rd year) and Yun Jeong-ah (Chinese Language and Literature, 4th year) were in the midst of reaching their goals through two missions: ‘Artist Tak’ and ‘Mindful Laundry’. Supporting students with ambition Hanyang Business Lab is one of the characterized programs of the Business school for students to better prepare themselves for the Fourth Industrial Revolution and to better experience the practical affairs of business. There are seven different labs in this program, starting from Artificial Intelligence to Quantitative Analytics. As the second semester’s members, Lee and Yun are working within the Social Innovation Lab with two other members led by professor Shin Hyun-sang. They work to make a platform that could positively influence the society and are therefore specifying their wishes through the two projects. From an individual artist to a platform Lee spends the whole day in the lab, creating better ideas for 'Artist Tak'. Lee is the manager of a facebook page ‘Artist Tak’, (Click HERE) which is a branded platform of Tak Yong-joon who became an artist after a general paralysis. “Tak suffered from a general paralysis after his honeymoon when he was 29. Most suffer depression after they are paralyzed. Unlike most people, he instead started drawing with the strength of his shoulder, which was the only part of his body he could freely move,” explained Lee. Although he drew over 1500 pieces of art, he couldn’t make a living due to the lack of promotion and acknowledgment. Therefore, Lee, along with her teammates, created a platform that could become a sustainable profit model. They started off from scratch to brand talented individuals, solely with the concept of 'everyone has a special talent'. “We first started through naming the brand along with designing the logo. Since the platform we were planning to design was an individual rather than an enterprise, we had difficulties in systemizing it,” reminisced Lee. After studying illustrations for this job, she herself made a logo that configurates a person drawing on a wheelchair and created a facebook page to better advertise this brand. They also sold his work at the 17 Hearts Festival held in HYU to better advertise it. The logo of 'Artist Tak' on the left, and a picture of the postcards they sold in the 17 Hearts Festival on the right. (Photo courtesy of Lee) In accordance with Tak’s request, they are donating a certain portion of their profits to NEXON Purme Children’s Rehabilitation Hospital to help those facing similar difficulties. Throughout the interview, Lee showed her desire for Tak to continue on with this platform for his living even after this project ends. “I wish we could make a system stable enough so that he could carry on this project easily by himself,” wished Lee. Her final goal is to make a social impact with less priority in making a profit. Lee commented, “My final goal is to become a CEO of a social enterprise. As for now, whatever I do after I graduate, I want to be in a position where I could give a positive influence on the society.” Washing off your depression "Someone who had the same experience can better understand them." “I myself suffered from depression in my early twenties,” Yun started off. “I visited various counselling centers and attended in school programs to overcome my insecurities but suffered from recurrences.” She had a thirst for helping the students in similar situations and therefore decided to take a scientific and systemized approach towards this matter. She applied ‘cognitive therapy’ into a platform to help those with depression to acknowledge their own status and recover the symptoms through their own cognitions. She created a facebook page named ‘Mindful Laundry’ (click HERE) and provided three steps in this model. First of all, she created videos for an entry, then introduced a mental inbody test so that the testers could be cognitive of their own state. As the last step, she intends to make gatherings between people with similar symptoms, to provide positive synergy. Yun’s idea is already being acknowledged in the society. She won a prize through this idea in the SBCA (Social Venture Competition Asia) held on the 10th. However, her duty isn’t as easy as it seems. “I take care of all of the activities required to maintain this platform. I create and visualize all the ideas needed and manage the facebook page by myself. The biggest difficulty definitely arises from the lack of manpower,” commented Yun. She added that she wanted to continue on this project even after this semester to achieve her goal. “A lot of people are suffering from depression in the current society even though you don’t reveal that fact in the first place,” commented Yun. She wishes to become a cozy nest for those in need of help. The four students of the Social Innovation Lab. They are still in the midst of achieving their dreams. Continuing different projects with the same goals, all members of the Social Innovation Lab are still working day and night to change the world in their own ways. A society where people can live with a hope, a society where people can easily reach for a hand is what they will be working on. We always have a better tomorrow ahead of us, thanks to these students with motivation. On Jung-yun firstname.lastname@example.org Photos by Kang Cho-hyun
Foreign students studying at Hanyang University started a fundraising campaign on September 28 to help Mexico suffered a massive earthquake. This fundraising campaign was held for about a month with voluntary participation of foreign students, and domestic students also started to participate. About 7,000 foreign students including undergraduate students are currently attending Hanyang University. Meanwhile, a strong earthquake struck southern and central Mexico, killing hundreds of people according to a foriegn press. ▲ Foreign students at Hanyang University are participating fundraising campaign to help Mexico. A foreign student is putting money in the donation box. ▲ A foreign student proceeding with the fundraising campaign (the right at the picture) is handing out materials with explanations about Mexico earthquake. ▲ Foreign students proceeding with the fundraising campaign are requesting more participation prior to the start of the campaign.
To foster future leaders of unfolding automobiles market and self-driving cars, Hanyang University (HYU) hosted its 15th Smart Model Car Competition at the Olympic Gymnasium on the 14th of July. Applause of encouragement and cheers were heard here and there with shout outs of supports being made each time a team took their turn to run their cars. Of the 20 teams that made it to the final, team Future Automotive Engineering (FAE) won the first place. All five members of the team are students of the Department of Automotive Engineering: Park Sung-woo (4th year), Shin Hyun-ki (4th year), Park Soo-hyun (4th year), Byun Hyo-seok (2nd year), and Byeon Moo-kyung (4th year). Participants were required to develop an embedded control system (a smart computer system enabling machines to operate on their own) and run their cars on the track, which was readily set in the Olympic Gymnasium, waiting for the entrants to come. Each team was to bring their cars to the start line and present its ability when called upon. The missions were as follows: cars must drive in the middle of the lane, must avoid obstacles, must speed down in the school zone and go back to the original speed after leaving the zone, should be able to go over the hill, and must make curves without departing the lane. Now, ready, set, go! The finished work of team FAE, the only one to complete the whole track. (Photo courtesy of FAE) Prize of 10,000,000 given to team FAE! Unforeseen and unforgettable “None of us expected to win the competition. Since all five of us has no experience of participating in a contest like this, we thought we would barely make it to the final,” began Byun. About 100 teams were present for the preliminary round, after which 20 teams were selected for the final. Much to their surprise, when team FAE passed the preliminary round ranking the 4th place, their goal changed to complete the track and make it to the finish line in the final. What was surprising was not only the fact that they have won the competition but also that they were the only team who made it to the finish line. “We were happy with the result, of course, but at the same time, we were quite shook from such unexpected outcome. We didn’t expect to be the only team to complete the track,” remarked Byun. The most essential requisite for the car was to keep itself in the middle of the lane, not crossing over to the other or departing it. When the car was free to drive, it had to maintain its speed and make curves as the track demanded. Then at some point, school zone was marked by thick, black lines in which the car had to slow down and avoid the obstacles. Marking the end of the school zone with another set of thick black lines, the car was to go back to its original speed and finish the track, passing a hill and stopping at the finish line without bumping into the blockage. FAE’s car has successfully fulfilled all these requirements and confidently marched to the end. Sung-woo, who was the team leader, was looking for fellow students who would join his team. The members came together as one team through acquaintance, since they took the same course. The team first gathered around April, in the middle of the semester, and met up from time to time to work on their automobile. It was after the semester was over that they deeply got down to their business and invested more time on constructing the car. They even got access to the 3D printer thanks to professor Yoon Soo-kyung and tested their designs, by mapping out where each part should lie. Nonetheless, they received no particular help from any of their professors to be fair. “This course named 'Microprocessor' we took was quite helpful in a way that it taught us about the parts we used for this competition.” Byeon Moo-kyung (left), Byeon Hyo-seok (middle), Park Soo-hyun (right) Fix it till you make it “Finding the right angle of the camera, which will be the eye of the car, was one of the most difficult tasks,” recalled Park. It was crucial to adjust the camera at the perfect angle because the car has to sense and move according to what it observes. If it is too short-sighted, the car will fail to perceive the other lane and if it is too far-sighted, the car will easily depart the lane. “We had to remove and adjust the camera countless times to find the perfect spot. Everything will go into nothing if the camera fails to observe the area correctly in the first place,” explained Byeon. In addition, more than ten parts had to be replaced because they were burned during the process. If one part goes wrong, the whole thing fails to function. Therefore, it was crucial that each part maintained its good condition. Overall, the process was not so smooth, as the members struggled to “Our team name was uninteresting, our car wasn’t that flashy, and we even had to fix it until the last minute. However, our car presented the best performance and eventually became the only car that finished the whole track. This was unexpected, but we’re very happy with how it all turned out,” said the members unanimously. "Small changes and corrections lead to a big difference!" Jeon Chae-yun email@example.com Photos by Choi Min-ju
“Two heads are better than one” is a phrase often used to describe a situation where a task is better carried when more than one person is involved. While some people prefer to study alone and concentrate to the full, others like to study in a group and exchange mutual help. The Smart Learning and Learning Center is running a 'Global Learning Community' program that supports community learning activities and cultural experience activities for major courses since 2014. The program, which allows 4 to 6 team members to study as well as cultural exchanges, is paid up to 500,000 won. We are actively conducting this semester, and we have looked into the Global Learning Community 7 activity, which is about a week before the final evaluation. Consistent and diligent studying Lee Ji-yeon, the principal researcher, is overseeing the overall progress. The global learning community is a program developed to develop creative learning methods and improve communication and collaboration skills through self-directed, community learning. It is also possible to develop global communication skills through exchange of learning and cultural exchange with foreign students. At the beginning of each semester, a team member who submits a detailed application plan will be selected by the Smart Teaching and Learning Center. Most students who apply for team are required to work with students who attend classes in the same major, but international students who are having difficulties in studying their major or those who want to study hard with other friends are more than welcomed to apply. The aim of the Global Learning Community Program is to provide an opportunity for Korean students and foreign students to study together in harmony and to share their knowledge and culture for better learning, obtaining mutual benefits from one another. The program intends to give a helping hand to those foreign students who are struggling to follow along with their class content due to language barrier. By having weekly meetings to review their class contents, students can stay away from procrastination and keep up with their learnings. On top of this academic pursuits, students are expected to experience different cultures from each other and broaden their cultural knowledge. Starting from this semester, supporter system has been adopted, in response to participant students’ feedback that it would be helpful to have a more thorough check-up system that manages the communication and difficulties among members of each team. There are total three assistant teachers, all of whom are graduate students. Each assistant teacher is in charge of helping students in different languages: Chinese, English, and Korean. "We have added a feedback system to support students' learning activities in depth and detail. For example, we have been using the supporter system since this semester to help foreign students understand how much they are learning, whether there is a need for learning support, or to facilitate communication between team members," commented Lee. Assistant teacher Noh Ah-young (Department of Education, Master’s Program) and one team leader, Ahn Jae-won (Division of Business Administration, 4th year) Outstanding team of exemplary work The 'Friends Management' team was conducted at the beginning of the 'Project Management' class in Business Administration. The group did not simply took the program as an opportunity for themselves to come together and help each other, but further extended to create a project in which they embraced other fellow students to join in. They created a culture exchange program where 20 students joined Korean traditional clothes hanbok experience and tea-house field trip. “When submitting the monthly report, a lot of students put the focus on what they studied and how they kept up with it. However, Ahn’s team showed innovativeness and creativity in their project and demonstrated perfectly for what this program aims to achieve,” commented Lee. Ahn’s team did a great job in bringing about a cultural exchange not only among its team members but to those outside the group, which makes its achievement even more outstanding. “This program provided me with an opportunity to get closer with people who I may have simply regarded as a temporary group project teammate.” Jeon Chae-yun firstname.lastname@example.org Photos by Choi Min-ju
The Hanyang University Office of International Affairs organized a field trip to provide foreign students with opportunities to experience Korean culture and help revitalize rural areas. International students from Germany, France, Brazil, Mexico, Turkey and China were among the participants. ▲ Foreign students at Hanyang are making Kimbap at Banguok Village in Danyang-gun, Chungbuk Province on June 4. ▲ Foreign students at Hanyang are making Kimbap at Banguok Village in Danyang-gun, Chungbuk Province on June 4. ▲ Foreign students at Hanyang are making 'Sanchea Mandu' at Banguok Village in Danyang-gun, Chungbuk Province. ▲ Foreign students at Hanyang are making 'Sanchea Mandu' at Banguok Village in Danyang-gun, Chungbuk Province. ▲ Foreign students at Hanyang are making 'Dambukjang' at Banguok Village in Danyang-gun, Chungbuk Province. ▲ Foreign students at Hanyang are making 'Dambukjang' at Banguok Village in Danyang-gun, Chungbuk Province. ▲ Foreign students at Hanyang are painting on a mug cup in Banguok Village, Danyang-gun, Chungbuk Province on June 4. ▲ Foreign students at Hanyang are painting on a mug cup in Banguok Village, Danyang-gun, Chungbuk Province on June 4. ▲ Foreign students at Hanyang are painting on a mug cup in Banguok Village, Danyang-gun, Chungbuk Province on June 4.
“Until all 3,600,000 university students are happy” is a slogan adopted by Pop Monster, an enterprise that works to divert wasted advertisement costs to students’ benefit. Just as a monster would pop up in front of its prey and leave an unforgettable impression, Pop Monster wants to present university students with monster-like support. Choi Ji-eun (Department of Biomedical Engineering, 4th year), the founder of the enterprise, has developed the idea of acting as a link between corporates and students to create a win-win situation out of the understanding that majority of university students go through financial hard times and enormous amount of money is going into waste from advertisements. From inventing in high school to business in university When Choi was in high school, she showed extraordinary talent in inventing. In fact, her admission type to Hanyang was inventors selection. She has fostered a great interest in devising innovative ideas since she was a high-schooler, proving her talent by winning numerous awards in inventing competitions. The entries she contributed included traffic light for red-greed blind and wheelchairs for paraplegia and paralysis, both of which won her big awards. Because she decided to attend inventing classes offered by a teacher she met from one of the inventing competitions, Choi had little time to invest in her school study. This was a big concern for her parents, since she needed to put her best effort in studying as a high school student but her talent showed otherwise. "I wanted to turn what was wasted into something that was beneficial." “I knew I had to set my career path and study hard to get a high score on the Korean SAT, I was much more drawn into other things than studying. I just wanted to do what I felt like doing.” Choi neither studied for nor took the Korean SAT and devoted her time in inventing, which eventually ended up becoming her career route. Her interest and passion for inventing did not lessen a bit but grew even more ardently during her university years. In 2014, Choi entered the School of Youth Startup run by Small and Medium Business Corporation, which aims to cultivate innovative thinkers under the age 39. When applying to the school with an inventive idea as a requirement, Choi only had vague sketches of ideas for Pop Monster, but still gave it a shot. Unsurprisingly, she got accepted to the school and has been receiving training for startup ideas, preparing her to complete her startup business, Pop Monster. As a university student, she wanted to target university students as her business’s main beneficiary. Pop! Here’s your share! Since Choi wants to deal with the wasted non-targeted advertisement costs, she knew the first thing she had to do was to solidly set her target—university students—because only then the efficiency of an advertisement will improve. Thinking about what university students would like the most, she has worked with various companies to benefit both the students and the companies. One of the projects she worked on was handing out commodities of those companies to students and extracting surveys, ideas, and reviews of those items from the students in return, which could help improve those items. Positive response had been obtained from both students and companies. Pop Monster’s main role is to interact with and intervene in the relations among advertisements and its targeted audience. With some profit made from the business, she generates programs in which university students could participate and earn scholarship. Students are required to write their situation story of why they need funding and how they are going to use it. Those selected students then have to send a review to Pop Monster on how they spent the fund they have received. Themes of funding vary from transportation fee and monthly rent to back-to-school celebration and home-trip expenses. Choi is working on more projects and programs that could result in win-win situation for both companies and students. “Until all 3,600,000 university students are happy!" Jeon Chae-yun email@example.com Photos by Choi Min-ju
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