When a Lion Goes to School
Making YouTube videos that represent Hanyang University
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The student-made YouTube channel that represents Hanyang University, “When a Lion Goes to School," now has over 14,000 subscribers. Uploading video content related to school life in Hanyang University, Choi E-re (Department of Industrial Engineering, 2nd year), who often undertakes the role of an emcee in the video making process, spoke about the process of starting a Youtube channel that Hanyang University students can relate to, and the story of owning and growing a channel led by students themselves.
It was this March that things first started with the “When a Lion Goes to School” channel on Youtube when three students from the Department of Industrial Engineering came up with the idea. Unquestionably, editing is a crucial part of making video production, so they even went on to contact the dean of the Department of Media Communication to gather editors for their crew. For the first video, which is titled, “We asked Hanyang University engineering students," was uploaded on April 20th. They introduced the stereotypes that people usually have of students from the Department of Engineering.
When they were first starting out in YouTube, one of the major concerns was regarding whether to target Hanyang University students or college students in general. They ended up targeting Hanyang University because a channel dedicated to introducing academic information to the life styles of Hanyang University students did not exist. There are a total of eight members who work as a team for “When a Lion Goes to School.” Rather than assigning a specific role to each members, they strive to all work together. Working together through the whole process has both pros and cons, according to Choi. It can be hard to gather ideas effectively since there are so many people participating, but it does give them the feeling of accomplishment by working as a team and watching the channel grow together.
Process of making a video
Making and uploading a video takes two weeks. The members have to hold a meeting on Sundays to share their ideas on new content, and after that, they decide on a topic and begin writing a questionnaire for the interviewees. “When a Lion Goes to School” team recruits guests through social media, they first begin by uploading a form asking for volunteers that match with the theme of the video for that week. They then contact the guests, find the right schedule, and ready themselves to film by completing the questionnaire with 9 to 10 questions and finalize a written script that helps emcee the whole process. They edit the video using photoshop, captions, background music, and special effects. Then the video is uploaded that weekend.
As one of the more memorable times since starting this channel, in one of the early videos titled, “Hanyang University Culture Sock!,” the crew had to look for exchange students from foreign countries but did not know how. They started to look in Hanyang Plaza, a global lounge of Sarang-bang, the lobby of the International Building, the amphitheater, and so on. Exchange students who joined the interview later thanked the crew for making a memorable experience for them in Korea.
For a future video, the crew hopes to interview graduate students who have successfully found their position in society. "We want to loosen up the seriousness that the topic of employment brings and make a helpful mentor video for undergraduates,” said Choi.
“When a lion goes to school” team would first like to grow into a channel that all students in Hanyang University are aware of. They would then like to widen their target viewers and share the stories of college students in general. “One common wish that all crew members share is that we hope the channel will continue on even after the starters of this channel graduate and leave. That is our strongest wish.” Said Choi Ee-rae.
Warm hearted comments that students from Hanyang University wrote on the initial videos are still remembered by the crew members. One comment said that these videos could be the competitive edge for our school. “Thank you for giving us great support. I don’t wish for much but I hope you keep watching our videos with open hearts.”
Kim Hyun-soo firstname.lastname@example.org
Photos by Kang Cho-hyun
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